On March 8, 2018, the China Home Appliances and Consumer Electronics Expo (2018AWE) kicked off at the Shanghai New International Expo Center. This year, Aux Air Conditioning made a bold statement with a 96-hour immersive experience that captivated industry professionals, media, and consumers alike. The event was not just about showcasing products—it was a journey into the future of smart living.
The theme of AWE this year, “Smart Seeing the Future,†brought together cutting-edge technologies and futuristic design elements, creating an atmosphere that felt like stepping into a sci-fi movie. Aux joined forces with renowned Chinese financial scholar Wu Xiaobo and pioneering fashion designer Zhang Chi to unveil the “Aussie New Air Conditioner Global Concept First Experience.†Through multi-dimensional presentations, the brand highlighted its intelligent manufacturing, advanced technology, and innovative smart products, signaling a major push toward the “smart transformation†of the industry.
One of the highlights of the event was the debut of Aux’s 3D panoramic smart factory. Located in Ningbo, the factory, which cost 2.39 billion yuan to build, started operations in October 2016 and officially opened just 15 months later, showcasing the brand’s impressive efficiency. Zhejiang Satellite TV and Ningbo TV covered the facility in-depth, while the chairman of Aux Group, Zheng Jianjiang, emphasized the factory’s potential: it could produce 700,000 units annually, with total capacity exceeding 22 million units by 2018. The production cycle was shortened by 30%, reflecting the modernization level of China Manufacturing 2025.
To make the experience more accessible, Aux brought the smart factory to the AWE exhibition through 3D technology. Visitors were guided through the entire air conditioner production process—from order to delivery—as “unmanned smart factory experience officers.†They even had the chance to explore every corner of the factory virtually, gaining insight into the fully automated process from parts to final product. This immersive experience allowed both the public and media to truly appreciate the brand’s intelligent manufacturing capabilities.
At the event, Aux also launched its new line of air conditioners, introducing a revolutionary concept that redefined user experience. The detachable design and full-cleaning feature were presented in a highly technological way, offering a fresh perspective on air conditioning. The new model aligned perfectly with the 2018AWE theme of “Smart Life, Global Sharing,†emphasizing the growing demand for smart, convenient living solutions.
Wu Xiaobo, a well-known financial expert, visited the Aux booth and shared his insights on the “revolution of air-conditioning new species.†He praised Aux’s innovation and intelligent manufacturing efforts, calling it a driving force for industry change. Meanwhile, fashion designer Zhang Chi unveiled a custom-designed air conditioner panel inspired by luxury sports cars, challenging traditional perceptions of air conditioning aesthetics and generating excitement among attendees.
Interactive experiences at the Aux booth added to the overall appeal. One standout feature was the upgraded fun doll machine, which attracted a large crowd with its increased difficulty and exciting rewards. Visitors could take home limited-edition items designed by Zhang Chi, as well as coupons for instant discounts. Additionally, Aux partnered with a kitchen appliance brand to offer free desserts, making the experience both entertaining and rewarding.
With 24 years of R&D expertise, Aux continues to focus on delivering high-quality air conditioners and personalized services. Whether it was the 3D smart factory tour, the introduction of a new cleaning concept, or the vibrant interactive activities, the brand demonstrated its commitment to innovation and customer satisfaction. Through these efforts, Aux not only showcased its technological leadership but also brought a fresh wave of energy to the 2018AWE, proving that smart living is no longer a dream—it's here, now.
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