LED collapse or end of the assembly era

LED collapse or end of the assembly era From this year's eruption of LED flashes, we can see that the era of LED assembly has ended and the era of LED capital has begun.

This summer's LED industry is as hot and uncomfortable as the weather, the LED industry across the Taiwan Strait has repeatedly failed: In June, Shenzhen Yiguang collapsed; in early July, the ancient town of Heung Kee lighting went bankrupt; in the middle of the month, Taiwan’s Chili Optoelectronics announced that it was shutting down.

The prospects of the LED market in 2013 were generally optimistic about the industry, but with several LED companies that have done a lot in the industry, they have once again collapsed, casting a shadow over the development prospects of the industry. In fact, the entire LED industry has been surging in the dark, there may be business failures at any time, and new companies are born. We see only a drop in the ocean.

The ancient town of male mind lighting is a typical assembly of LED companies, there is no chip, packaging and other core technologies, and even there are no patents on the exterior design, the entire lamp production accessories are outsourcing, the company just push after simple assembly To the market.

In the assembly process, companies do not pay attention to the product process, rough products made out of the lack of screws and fewer accessories from time to time occur; do not pay attention to the reasonable mix of products, 3 × 1w ceiling lamp cooling fins is not enough, the driving power is not used The constant current drive, through the high pressure to increase the light efficiency, the product has not passed any inspection before the factory, nor anti-aging experiments.

The product indicates 1W lamp beads, and actually chooses 0.7W or even 0.3W lamp beads. The company reduced the sales price of finished products by various means such as compressing material costs and increased market share.

Companies like this have often produced a large amount of sales and sales in the previous two years, and they have created a number of entrepreneurial entrepreneurs who started their own workshops. Because of low production input and low product prices, the company is attractive to dealers. However, product quality issues have exposed the inadequacies of assembly of LED products. With the continuous occurrence of returns and the increasingly fierce price war, many LED assemblies have become increasingly popular. Businesses can't support, they can only choose to close down or run.

When I visited a number of LED companies, they have expressed strong demand for LED lighting, for LED companies, no doubt has a very large temptation. As long as small businesses focus on product quality, it is not difficult to survive.

However, once small businesses expand blindly to meet the needs of the market and engage in price wars to seize the market, it will be very difficult to go further. Due to the LED development time is not long, LED suppliers have a short growing time, limited production capacity, and its development speed can not reach the scale of development of the industry, from the outbreak of aluminum substrates at the beginning of this year can be seen out of stock.

After the market demand soared, small businesses got orders, but hardware couldn't keep up, accessories were hard to buy, had to stop production, and watched the loss of orders. Small businesses have limited funds and are overly dependent on suppliers. Large companies have the funds to set up their own hardware workshops, and they have mastered the drive power technology, and large companies have obvious advantages in obtaining accessories from suppliers.

LED lighting is the same as the energy-saving lamp industry. Previously, energy-saving lamps also occurred when several manufacturers closed down the tide, which lasted more than 10 years of market competition, before letting the energy-saving lamp industry gradually become healthy, and successfully replaced incandescent light bulbs, LED lighting is now taking this trend, and now this Wave closures have occurred in factories with low technology and low capital. What is happening today is only the first wave of closures, and it will continue until when it is uncertain, but with the elimination of some enterprises, the industry can move towards a healthier development.

Some people say that the LED threshold is low, two couples plus one or two employees, a few screwdrivers can set up a small workshop for production. From this year's outbreak of LED flashover, we can see that the era of LED assembly has ended, LED capital era opened; LED fight price era has ended, LED brand era has come.

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