LED grab seat is

The game of “seizing seats” is believed to be familiar to many people. The rule is that the number of seats is less than the number of people who grab seats, and those who cannot get seats are considered to lose. At present, the LED industry is undergoing a “grabbing seat” campaign both upstream and downstream. It is understood that the industry is currently in the industry. Districts, such as Shenzhen, Zhongshan, and other places, professional LED stores or investment, have been under construction, or are brewing.

Combining the market to enter the LED at least shows two things: First, LED products have become popular; second, LED's market share has become larger, and businesses and stores have started to shift their business focus.

However, the uneven quality of LED products, unusually confusing prices, and brands like chaos and other chaos also make businesses, stores know what to do. Therefore, although the market demand is huge, but the business does not dare to easily agency and business, sales of LED test mentality and phenomenon in the business, stores are very common, its performance is: LED professional stores, stores and business stores operating area LED small , not as the main push product, product display is simple, LED marketing and shopping guide level lack.

The general pattern of “testing for water” phenomenon in stores and merchants has hindered the application and development of LED to a large extent: First, it is difficult to show the grades and the branding process is slow, which is inconsistent with the image of LED technology products. This can be compared by looking at the luxury and exquisiteness of the LED manufacturers' showrooms and the LED display in the stores.

Second, sales are difficult to form. This shows that the market share occupied by each manufacturer is very small, and the amount of single purchases by businesses and consumers is also very small, it is difficult to form bulk sales and purchases, which causes a great waste of manufacturer resources.

Third, it is difficult for consumers or purchasers who purchase LEDs to form and build trust in LED brands.

In fact, the phenomenon of "testing water" for operating LED is not only obvious in the downstream stores and businesses, but also in the upstream, the phenomenon of manufacturers testing water LED is also very common, its performance is: no in-depth study of LED, including the core technology, Research on production, quality, application, and marketing methods. Most of the LED projects launched are "conformity" mentality, fear of losing the future market, or just want to share in the LED market.

How to go from the "test water" into normal state, the author believes that at present is a timely opportunity in the LED industry "robbery". How to "get a seat"? Personally think that the store should pay close attention to the professional LED store launched, or take out a place dedicated to operating LED, occupy the highest point in the local market LED, established in the local market LED display the leading position. Businesses, to find a good brand with market prospects (of course, the content of the examination, including price, brand awareness or brand building efforts and marketing models) as agents, and the construction of LED stores, starting from the image, grade and marketing level, will LED is treated as a new profit growth point and a category that occupies a relatively large proportion of sales. On the corporate side, it is necessary to quickly create a reputation in the industry (starting with a certain technology or a product of LED, reducing the number of projects to be promoted, To facilitate centralized and rapid differentiation, methods should be used first to make more use of the media for publicity; secondly, to establish a corporate image showroom in a new professional store; third, to participate in more professional exhibitions, such as Guangzhou LED Show, Shenzhen Festival Fair, etc. .

"Purchase seats" is the basis for manufacturers and stores to establish a foothold in the industry. No "seat" means loss of market, let alone "ranking" in the industry.