The China Home Appliances and Consumer Electronics Expo (AWE), one of the most anticipated annual events in the home appliance and consumer electronics industry, took place from March 8th to March 11th, 2018, at the Shanghai New International Expo Center. As a key platform for showcasing innovation, Midea Group made a strong impression with its high-tech products that featured sleek designs, advanced technology, and immersive experiences. The event highlighted Midea’s dual-smart strategy—focusing on “smart home + intelligent manufacturingâ€â€”and reinforced its commitment to technological leadership and user-centric solutions.
Amidst a challenging market environment marked by fierce competition and rising demand for personalized solutions, Midea has consistently prioritized innovation and product upgrades. Its washing machine division, in particular, has focused on delivering premium products that align with the group’s strategic goals: “product leadership, efficiency drive, and global operation.†At the 20th AWE, the SIA smart speed inverter motor, featured in Midea’s high-end U.S. washing machines, stood out as a key differentiator. With features such as cold water washing, double-drive technology, one-button easy washing, neat steaming, and i-clean cleaning, it exemplified Midea’s dedication to redefining industry standards through technology.
The motor is often considered the heart of a washing machine, directly impacting performance, durability, and user experience. As consumer expectations have evolved, modern washing machines must offer more than just basic cleaning functions. Users now demand superior cleaning power, quiet operation, stability, safety, and intelligent features. The SIA smart speed inverter motor excels in these areas, delivering high-speed dehydration at 1600 rpm while maintaining stability and reducing noise. This innovation not only improves efficiency but also sets a new benchmark for the industry.
Since the introduction of direct drive motors in the 1990s, washing machines have undergone significant technological evolution—from fixed-speed motors to BLDC (Brushless DC) motors. However, many traditional models still struggle with issues like noise and instability during high-speed dehydration. These challenges have long been a pain point for both users and manufacturers. The SIA motor addresses these issues effectively, offering a smoother, quieter, and more efficient washing experience.
At the 2018 AWE, the US roller fast cleaning 1405 series demonstrated the impressive capabilities of the SIA motor. Standing upright without wobbling, it operated silently and efficiently, reaching speeds of up to 1400 rpm. This performance not only impressed attendees but also highlighted Midea’s position as a leader in smart home innovation.
Beyond speed, the SIA motor enhances the overall user experience by optimizing every stage of the washing process. It accurately calculates the weight and fabric type, adjusting washing speeds accordingly—similar to the precision of a Swiss watch movement. Whether at low, medium, or high speed, the motor ensures gentle care, effective cleaning, and deep stain removal. In the rinsing phase, the motor’s high-speed dehydration at 1600 rpm helps remove residual detergent more thoroughly, ensuring clothes are truly clean. Additionally, faster drying reduces exposure to dust and allergens, improving hygiene and comfort.
Midea’s investment in the SIA motor reflects its broader vision of creating a comprehensive high-end laundry ecosystem. By integrating smart technology, advanced engineering, and user-focused design, the company is reshaping the future of washing machines. This innovation not only meets current consumer needs but also drives the industry toward smarter, more sustainable solutions.
As the domestic washing machine market transitions from growth to competition, the demand for high-quality, innovative products is increasing. The SIA smart speed inverter motor represents a milestone in this transformation, combining technological advancement with real-world benefits. It not only elevates product value but also fuels long-term growth and customer loyalty. Through continuous innovation, Midea is leading the way in shaping the next generation of smart home appliances.
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