The emergence of Internet TV brands disrupted the long-standing stability in the color TV industry, bringing about a dramatic transformation. Today, these brands hold approximately 20% of the market share in China’s color TV sector and have become a dominant force alongside international brands. However, their rapid development has also placed them at the center of controversy. Since 2017, companies like LeTV faced financial difficulties due to tight cash flow, which slowed down the overall growth of Internet TV sales. As a result, debates about the decline of Internet TV brands have surfaced frequently, with some even claiming that they are heading toward extinction.
The author strongly disagrees with such claims. Internet TV brands like Xiaomi and CoolTV excel in smart TV operating systems, software, content, and user experience, introducing innovative business models that have significantly impacted the traditional "hardware-only" approach. This has not only challenged the conventional industry structure but also brought vitality and new opportunities for the entire color TV market.
In recent years, the development of Internet TV brands was smooth. On July 3, 2013, LeTV launched its Super TV, marking the official entry of Internet TV into the market. Following this, brands such as Xiaomi, CoolTV, Storm, PPTV, Microwhales, Kansang, and Popular introduced products one after another. Leveraging cost-effective pricing, e-commerce channels, and content operations, they quickly gained market traction, leading the Internet TV industry into a golden era.
However, no development is without challenges. In 2017, the overall Chinese color TV market experienced a slowdown, with significant year-on-year declines in sales volume and revenue. Even during the National Day and Mid-Autumn Festival holiday period, the downward trend continued. According to data from Ove Cloud Network, during the 11th promotional period, color TV sales dropped by 15.6%, and revenue fell by 11.9%.
Under such conditions, Internet TV brands also faced sluggish performance, entering an adjustment phase with increased market reshuffling. The rising cost of LCD panels further pressured these brands, particularly those relying on low-cost sales strategies. The previously popular “loss-making model†of selling below cost, once used by LeTV and others, began to falter, resulting in declining sales and market share.
Despite the challenges, some Internet TV brands like Xiaomi and CoolTV found opportunities in the downturn. They capitalized on the evolving consumer demand and industry transformation, strengthening brand building and product innovation. Xiaomi saw significant year-on-year sales growth and improved market share, while CoolTV accelerated its industrial layout, capital integration, and product innovation, achieving steady development.
Backed by Skyworth, CoolTV has been steadily growing. It combines the strengths of both Internet TV and traditional TV brands, offering unique advantages. The author highlights five key strengths of CoolTV: strong manufacturing capabilities, comprehensive logistics and after-sales service systems, robust product innovation, effective user operations, and sufficient capital.
Unlike most Internet TV brands that rely on third-party manufacturers, CoolTV is produced directly by Skyworth’s factories. This allows better control over raw material procurement, quality management, and delivery schedules, ensuring greater security and reliability in hardware production. Additionally, CoolTV benefits from Skyworth’s nationwide service system, including warehousing, logistics, installation, and after-sales support—something most Internet TV brands lack and cannot easily replicate.
CoolTV also emphasizes product innovation. For example, in 2017, it launched two Blu-ray education TVs, Cool Open A3 and Cool Open U3B, which introduced revolutionary anti-blue light technology. These innovations not only enhanced user experience but also earned recognition from Germany TUV Rheinland and the China Video Industry Association (CVIA).
In terms of user operations, the Cool Open system has a large user base, with over 24 million active users and more than 9.7 million daily live users. Major brands like Skyworth, Panasonic, and Philips have adopted the system, expanding its reach. The user community is characterized by high education, income, and professional status, making it a premium audience.
Partnerships with iQiyi and Tencent have further strengthened CoolTV's position. In 2016, iQiyi invested 150 million yuan in CoolTV, and in 2017, Tencent followed with a 300 million yuan investment. These collaborations extended beyond content to include capital partnerships, providing solid financial backing.
Thanks to its diverse strengths, Skyworth’s support, and strategic partnerships, CoolTV has built a strong foundation and stands out among many Internet TV brands. While traditional TV brands still hold a significant market share, Internet TV brands have driven changes in the industry, promoting channel transformation, upgrades, and new business models.
Although the Internet TV industry has faced storms and frequent changes, the most resilient companies are now forging ahead. Brands like Xiaomi and CoolTV are continuously improving their products and enhancing competitiveness, becoming key players in the rise of the Internet TV market. Therefore, it is too early to declare the end of the Internet TV industry.
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Wall Brackets Of Cable Tray
Wall brackets of cable tray are essential components in cable management systems. They are used to support cable trays on walls, ensuring that cables are organized and protected from damage. In this article, we will discuss the different types of wall brackets available in the market, their features, and how they are used.
Types of Wall Brackets
There are several types of wall brackets available for cable trays, including:
1. Standard Wall Brackets: These brackets are the most commonly used and are designed to support cable trays at a fixed distance from the wall. They are available in different sizes and materials, including galvanized steel, stainless steel, and aluminum.
2. Adjustable Wall Brackets: These brackets are designed to provide flexibility in the installation of cable trays. They can be adjusted to different angles, allowing for the installation of cable trays on uneven surfaces.
3. Ladder Rack Wall Brackets: These brackets are designed for use with ladder-style cable trays. They are available in different sizes and can be used to support cable trays at different heights.
Features of Wall Brackets
Wall brackets of cable tray come with several features that make them suitable for different applications. Some of the features to consider when choosing wall brackets include:
1. Material: Wall brackets are available in different materials, including galvanized steel, stainless steel, and aluminum. The choice of material will depend on the application and the environment in which the cable tray will be installed.
2. Load Capacity: Wall brackets come with different load capacities. It is important to choose a bracket with a load capacity that is suitable for the weight of the cable tray and the cables it will support.
3. Adjustability: Adjustable wall brackets provide flexibility in the installation of cable trays. They can be adjusted to different angles, allowing for the installation of cable trays on uneven surfaces.
4. Corrosion Resistance: Wall brackets made of galvanized steel or stainless steel are resistant to corrosion and are suitable for use in harsh environments.
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