Philips Lighting (Amsterdam Euronext: LIGHT), a global leader in lighting, recently announced that it has successfully implemented Philips OneSpace lighting ceilings to deliver tailored lighting solutions for Bershka’s flagship store in Madrid, Spain. The innovative design of the luminous and naturalized panels creates an immersive, stage-like atmosphere that enhances the retail experience.
To bring Bershka’s brand identity to life, the architectural firm Castel Veciana collaborated with Philips Lighting to install a custom Philips OneSpace illuminated ceiling in the Madrid store. This flexible lighting solution is designed to reflect the brand’s youthful, stylish, and music-inspired aesthetic, offering customers a more engaging and enjoyable shopping environment. The OneSpace system redefines traditional ceiling layouts, allowing for a minimalist yet dynamic design that blurs the line between lighting and display. Through high-quality lighting effects, this innovation brings the theatrical ambiance of a stage into the retail space, enhancing customer engagement.
Jordi Castel, an architect from Castel Veciana, commented, “The Philips OneSpace illuminated ceiling not only lights up every corner of the store but also uses lighting to define different retail zones, creating a seamless and memorable shopping experience. That’s what makes this ceiling so special.â€
To fully enhance the stage-like lighting effect, the store also features linear luminaires and theater-grade projectors that work in harmony with the Philips OneSpace ceiling. This combination not only improves product visibility across different areas but also captures consumer attention, boosting sales conversion. Additionally, the advanced Philips Dynalite intelligent lighting control system ensures efficient management and maintenance of the lighting setup, making it easy to replicate across other stores globally. This comprehensive solution elevates the customer experience by creating a comfortable and visually striking retail environment.
Looking ahead, Philips Lighting aims to continue supporting branded retailers in achieving their innovative goals through high-quality lighting solutions. By partnering with more retail brands, the company is set to redefine the future of retail environments with cutting-edge illumination technology.
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