The emergence of Internet TV brands has disrupted the long-standing tranquility in the color TV industry, bringing about a dramatic transformation. Today, these brands hold approximately 20% of the market share in China’s color TV sector and have become a dominant force alongside foreign brands. However, this rapid growth has also placed them under constant scrutiny and debate.
Since 2017, companies like LeTV faced challenges due to financial constraints, which slowed down the overall sales growth of Internet TV brands. As a result, discussions about their decline have become frequent, with some even claiming that Internet TV brands are heading toward extinction. However, such claims are unfounded. Brands like Xiaomi and Cool TV continue to excel in smart TV operating systems, software, content delivery, and user experience, introducing innovative business models that challenge the traditional “hardware-only†approach. These developments have not only shaken up the industry but also opened new avenues for growth.
The Internet TV industry has experienced significant changes, entering an adjustment phase. In previous years, the development of these brands was smooth, with companies like LeTV, Xiaomi, Cool TV, Storm, PPTV, and others launching products that leveraged cost-effective strategies, e-commerce channels, and content operations. This led to a golden period for the industry.
However, no development is without challenges. In 2017, the entire color TV market in China showed signs of stagnation, with a noticeable drop in sales. The National Day and Mid-Autumn Festival holidays failed to reverse the downward trend. According to data from Ove Cloud Network, sales during the 11th promotional period fell by 15.6% year-on-year, and revenue dropped by 11.9%. Under these conditions, Internet TV brands also faced sluggish performance, entering a period of reshuffling and increased competition.
While many struggled, a few like Xiaomi and Cool TV found opportunities amid the downturn. They capitalized on the evolving consumer market and industry trends, strengthening brand building and product innovation. Xiaomi saw a significant increase in sales and market share, while Cool TV focused on industrial layout, capital integration, and steady growth.
Backed by Skyworth, Cool TV has built a strong foundation. Unlike most Internet TV brands that rely on third-party manufacturers, Cool TV benefits from Skyworth's production facilities, ensuring better control over quality, supply chain, and logistics. Additionally, it inherits Skyworth’s nationwide service system, including warehousing, distribution, installation, and after-sales support—something most competitors lack.
Cool TV also excels in product innovation, with technologies like optical anti-blue light that have been certified by reputable institutions. Its user base is large, with over 24 million active users and daily engagement exceeding 9.7 million. Partners like iQiyi and Tencent have invested in Cool TV, further enhancing its market position.
Traditional TV brands still hold a strong presence, with companies like Sharp and Skyworth performing well in both offline and online sales. Yet, the influence of Internet TV brands cannot be ignored. Their focus on online channels has reduced costs and attracted a growing number of consumers. Over time, they have driven industry transformation and introduced new business models.
Despite the challenges, leading Internet TV brands like Xiaomi and Cool TV are gaining strength. They are shaping the future of the industry, proving that the Internet TV era is far from over. With continuous innovation and strong market presence, these brands are redefining the landscape of smart TVs and setting the stage for future growth.
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Cable Tray Bend
Cable Tray Bend is a type of cable management system used to support and protect electrical cables and wires. It is designed to bend and change direction, allowing for the routing of cables around corners and obstacles.
Cable Tray Bends are available in a variety of sizes, materials, and shapes to accommodate different cable sizes and installation requirements. They are commonly made of steel, aluminum, or fiberglass, and can be coated or painted to provide additional protection against corrosion and other environmental factors.
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Another advantage of Cable Tray Bends is their durability. They are designed to withstand harsh environments and heavy loads, ensuring that cables and wires remain protected and secure. They are also resistant to fire, chemicals, and other hazards, making them a safe and reliable choice for cable management.
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