IT and traditional TV marriage 3D technology to a higher level

The official launch of the 3D experimental channel in China in 2012 opened a new chapter in the history of China’s radio and television development. This move will inevitably stimulate the development of the 3D full-industry chain, welcome the new business model and create a 3D TV market worth tens of billions of yuan for China. With the launch of the 3D trial channel, the substantial price reduction of 3D TVs, and the large-scale promotion of TV manufacturers, China's color TV market will usher in yet another flourishing spring.

In the world’s most influential 2012 Consumer Electronics Show (CES) in Las Vegas, the color TV industry will undoubtedly be the highlight of the show. As the vane of the global consumer electronics industry, the concept of smart interaction has become the focus of this year. Manufacturer's headlight highlights. Many international and domestic brands have launched cloud computing, multi-screen interactive smart TVs, smart phones and other consumer electronics products. In the war of color TV manufacturers competing in the deciles, 3D has become a standard reference for smart TVs.

Intelligent cloud and 3D technology make the so-called smart TV a smart TV with a fully open platform and an operating system. Users can download various application software clients through this platform. Once Weibo, Kaixin, Baidu maps and other applications are adapted to the TV, new functions and experience will be created, and the excellent functions of interactively sharing TV programs will be enabled. Cloud TV is an intelligent cloud device that uses existing technologies such as cloud computing and cloud storage to upgrade existing applications based on smart TVs. Enterprises use the "cloud" to control background data and software platforms, including basic operating platforms and application operating systems. TV users only need to connect the TV to the network to instantly realize the latest applications and resource sharing.

Since 2011, smart TVs integrating various functions such as video on demand, information browsing, interactive games, and communications have broken the restriction of TV stations as the sole provider of content. Companies such as Google, Microsoft, and Apple finally found their way into the color TV field. Through the perfect integration with IT technology, they appropriately pulled the global color TV industry into the smart TV era. The 3D technology will become a key variable to promote the tremendous changes in the global electronics industry, subvert the traditional display, and at the same time find a broad arena for exerting energy.

The 3D television operation mode urgently needs to be explored by the industry. Although the 3D experimental channel has been successfully launched, there are still some limitations to watching 3D channels. Equipped with a 3D TV set and a pair of 3D glasses, the HD set-top box is installed and viewed within the HD signal coverage. Only with the above conditions at the same time, users can enjoy the fun of 3D programs at home. However, due to the fact that some homes have not installed HD set-top boxes and are subject to high-definition signals, these consumers cannot receive 3D signals and watch 3D channels. On the other hand, it involves the most concerned about the cost of the consumer. In the early days of the 3D TV channel, users can watch it for free. However, it is a development trend to watch certain 3D channels in the future. What kind of operating methods and charging standards will be adopted is still unclear pending status. The final operating model requires SARFT and cable operators to discuss together and give answers.

The launch of 3D channels requires stable content sources as support. Scattered 3D movies, 3D animations, and scenery films cannot satisfy the eager desire of consumers for 3D programs. The production of 3D content and the storage and distribution of 3D content have encountered different obstacles in succession. Current 3D video sources include 3D shooting, 2D to 3D, and computer CG synthesis. For 3D shooting, the cost is too high to pass. Although Hollywood has successively launched 3D movies, China has also completed several 3D movie shootings, but its number still cannot meet consumer demand. In addition, the lack of 3D content and 3D talents has become a bottleneck for 3D channel ratings and the healthy and stable development of the 3D industry chain.

3D Display Visual Performance Needs Authoritative Certification At present, most of the 3D technologies are in the hands of Japanese and South Korean companies, and other countries are also actively formulating national standards. The standards of each country are different, and companies in different countries currently produce products with different standards. As a result, 3D program signals are incompatible with each other, and a television program must have more than a dozen standard signals to be received by TVs of different brands. In the face of existing 3D channel programs, there is a small number of programs, a single current situation, and the problem of the inconsistency of content standard standards for the purchase of 3D film sources. When watching 3D images, “overlays” often plague us, affecting our viewing effects. TUV Rheinland has the unique ability to test 3D displays and is dedicated to improving the image quality of 3D displays. Certified by the "3D tested" authority, it means that the monitor complies with relevant regulations such as contrast, color, flicker, and shadowing. Consumers can use this as a guideline for quality comparison with different 3D products to ensure safe purchase of products and enjoy the visual impact of 3D comfortably.

How far is the road to naked eye 3D revolution?

It is reported that IPAD3 will use naked-eye 3D technology to provide us with a more beautiful and beautiful interpretation. Naked eye 3D technology is indeed the focus topic of the entire 3D industry and even many consumers. At present, the naked eye 3D has quite strict requirements on the position and angle of the consumer relative to the display screen. Too far or too close, or in a more partial view, there will be ghost images. This is usually referred to as a multi-view issue. The 3D naked eye technology needs to be continuously improved. The road to the development of the naked eye 3D is not accomplished overnight. It still takes time, and strict adherence to the “big first” model is followed. That is to cover the large-screen commercial market first, and then penetrate the small-screen portable terminal market. Therefore, the true popularity of naked-eye 3D products is being staged on a revolutionary road of their own, and what is needed is the patience of consumers.

The 9th China International Stereoscopic Visual Forum and Exhibition (C3DWorld) to be held in Shenzhen from April 10th to April 12th will invite domestic and foreign well-known TV manufacturers, 3D test channel content demanders and content service providers. Fang and naked-eye 3D experts and scholars focused on the various issues related to 3D television at the moment and focused on the "Intelligent 3D Cloud TV 2.0 era" to give us a splendid speech. Jointly based on C3DWorld, an international professional platform, we will conduct in-depth discussions and analysis on the "3D TV channel operating model and development prospects." Strive to achieve the ultimate goal of promoting 3D content development and 3D industry development. In this forum, we also specially invited senior TUV Rheinland to visit the site to answer questions about 3D displays and content formats and standards, share experience in third-party testing and certification of displays, and open-hole 3D technology. Trailblazer Philips' latest naked-eye 3D system solution.

The development of the 3D industry requires all aspects of support, not only the maturity of the 3D TV technology, but also the support of the 3D channel content, but also rely on the operation platform of the SARFT and cable operators. Only by interlocking technologies, content, signals, and platforms, can they jointly promote the healthy development of the 3D TV industry chain.