As a four-year international sporting event, the World Cup's extensive participation and popularity are unparalleled, and the 19th World Cup in South Africa on the African continent has aroused great curiosity and concern, although China Football is once again absent, but the enthusiasm of Chinese fans has not been weakened. The charm of the World Cup is that in addition to the fierce competition pictures on the field, you can also find out the wonderful range beyond the venue, especially the mysterious Africa. country.
On the night of the opening of the World Cup, the whole of South Africa was full of brilliance and light. In the beautiful lighting of the scene, there is the light from China NVC.
Illuminate the World Cup
NVC Lighting is the largest lighting system supplier in China and has the world's largest energy-saving lighting production base, which directly benefits from the rapid development of Chinese business and the current ecological concepts of low carbon and environmental protection. Prevailing, mature technology and leading sales strategy make NVC's footsteps firm and powerful.
The hosting of the World Cup in South Africa faces enormous challenges. They must face up to and solve many problems that have never been encountered, including law and order, health, public services and infrastructure construction and maintenance. One of the most realistic questions is how to make South Africa The night is more attractive to match the festive atmosphere of the World Cup. Those with functional and ornamental lighting are the key, and the system engineering for providing light environment for very large event venues is extremely complicated. Fortunately, NVC has enough in this regard. Its strength and experience, it has provided lighting solutions for many similar activities, including the 2008 Beijing Olympic Games, the 2010 Shanghai World Expo and the 2010 Guangzhou Asian Games.
Providing lighting products and solutions for the World Cup in South Africa and actively participating in the construction of the World Cup venues is a special way for NVC lighting to integrate into the South African Passion World Cup like fans around the world. Among them, NVC Lighting provides low-carbon lighting products such as energy-saving lamps, downlights, spotlights, and brackets for the iconic stadiums such as the Johannesburg Football City Stadium and the Durban Stadium in Durban.
Although Chinese football can't make a debut, the China Light from NVC will illuminate the World Cup.
Comprehensive layout of the South African market
NVC Lighting has established an overseas marketing center in 2006 to carry out an internationalization strategy. So far, overseas operating agencies have spread to more than 50 countries and regions. In the second half of 2008, NVC Lighting began to enter the South African market and basically completed its layout in 2009. At present, NVC NVC lighting is growing very fast in South Africa. In the first half of this year, it increased by nearly 500% compared with the same period of last year. Local distributors have decades of experience in the local industry and are fully involved in the sales of NVC products. Brand construction has also invested a lot of energy and money.
In South Africa, the business model of NVC dealers mainly has wholesale channels, professional channels, and modern supermarket channels. It is becoming more and more mature, and the role of NVC in the market is constantly emerging. The South African distributor is a transformer manufacturer with more than 70 years of history. With a complete sales channel throughout South Africa, NVC circulation products can quickly enter the South African wholesale channel. At the same time, South Africa's NVC has a professional lighting design team, including lighting designers who are very influential in South Africa's lighting industry. Because of this, NVC products have been promoted by South African professionals in less than two years. Familiar and favored. In addition, NVC is currently in contact with the largest lighting products supermarket in Southern Africa, and is expected to introduce NVC's energy-saving lighting products.
The Football City Stadium, Durban Airport, Durban Football Stadium and other projects are the key lighting projects that NVC has already completed in South Africa. In the subsequent business cooperation, NVC will participate in more and larger projects. In August 2010, NVC NVC Lighting will participate in the first lighting exhibition in Johannesburg, and the NVC booth will be the largest lighting booth.
After the World Cup, with the continued promotion of NVC lighting in the South African market, it will be recognized by more and more African customers.
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