Hua Digital Media Co-opted Alibaba Cloud Service Ecosystem

First, the two sides will focus on the application of cloud computing and big data technology in cloud video business, and cooperate in the Internet video, radio and television business, and other fields to jointly explore the construction of the relevant industry ecosystem.

Secondly, both parties will carry out in-depth cooperation on the basic business of cloud computing: jointly promote the comprehensive cooperation between Huadian Media's Internet, radio and television and other related businesses and Alibaba Cloud, and jointly conduct exchanges and cooperation for video intelligent analysis and related big data analysis; The infrastructure resources are to cooperate on the national backbone network business and provide backbone network services for the Internet and intranets.

Third, both parties will jointly promote the construction of an ecosystem based on video services: Based on China Video Services, integrate service providers within the industry and build a cloud computing-based media cloud platform, and the media cloud platform will build a video service-oriented cloud service ecosystem. In order to provide a complete solution for the industry; combining the respective advantages of both parties in the field of broadcasting and the cloud computing field, the media cloud platform is strongly promoted, and the media cloud platform output includes wired intranet, internet TV, mobile video, internet TV, and intra-platform. Complete solutions such as production and broadcasting systems.


As the main position for the integration of Hua Digital and Triple Play, Hua Digital TV network has been operating on the Alibaba Cloud computing platform and completed the migration of hundreds of physical servers. It has become the first large-scale video site built on the cloud.

In addition, according to the contents of the agreement, both parties can jointly explore the direction of cooperation in other businesses. The duration of this cooperation between the parties is 3 years.

It is understood that Alibaba Cloud has had many successful experiences in helping the media transition to the "Internet Plus" strategy. Through the CCTV5, a World Cup APP jointly created by CCTV and Aliyun, viewers can watch the World Cup live video on the mobile phone. The TV cloud developed by Tongxin Auto and Aliyun has already been the first to broadcast cloud sports events.

Alibaba Cloud President Hu Xiaoming believes that Hua Digital Media is an important partner of Alibaba Cloud in the field of broadcasting and television. Alibaba Cloud will carry out more explorations in the cloud computing and big data fields, and use these partners to use technology to expand the commercial boundaries.

It is reported that in April last year, Alibaba Group and Huada Group signed an overall strategic cooperation agreement, and this time Huada Media Network Co., Ltd., a subsidiary of the Huada Group, reached an agreement with Alibaba Cloud, indicating that the two parties have already started business operations in various lines. More in-depth and concrete cooperation.

In the same year last April, Hua Digital Media issued non-public shares. At the time of issue, the company issued 287 million shares to Hangzhou Yunxi Investment Partnership (Limited Partnership) with a total amount of funds raised to 6.536 billion yuan. All funds raised were used "Media Asset Content Center Construction Project", "Huawei TV Internet TV Terminal National Expansion Project" and supplementary working capital.

According to the relevant person in charge of Hua Digital Media, “HuaDai Media has accumulated years of experience in media operations. With the help of Alibaba Cloud Computing, the two companies will create a cloud video solution for the Internet and broadcast industry and provide integrated support services. , promote the Internet + transformation."


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