Fascinated to achieve exclusive strategic cooperation with Youku Potato


On April 22nd, fascination and Youku Tudou announced an exclusive strategic cooperation: Fascinated by high-quality game videos and WIKI resources. Youku Tudou opened up traffic resources. The two sides jointly promoted the mobile video marketing methods by virtue of their advantages in content and channels. .


At present, popular mobile game promotion methods include brush lists, integral walls, restriction-free recommendations, and in-app advertising. As competition has intensified, more companies have begun to change their thinking and demand for multi-angle exposure to new game releases.

Enthusiasm and data provided by Youku Tudou show that among the reasons why new users are interested in the game, "video recommendation" (24%) is only ranked after "friend recommendation" (28%); nearly 80% of users are willing to watch games. Video; New users have seen 77% of download intentions after watching video games, and 92% of old users immediately go to play games.

According to reports, the fascination is a tens of millions of active Chinese UGC interest community. Mobile WIKI is the largest content composition of this community. Fascinated that its community has attracted more than 20,000 professional content contributors, and tens of millions of mobile client installations.

It has been revealed that fascination has recently been actively developing an advertising system with its own intellectual property rights. This technology, known as "interesting social data mining," can discover user preferences and recommend games, combined with traffic advantages brought by cooperation with Youku Tudou. Mining user value and improve game advertising efficiency.

Youku Tudou will also provide up to 33 channels of omni-channel coverage for the fascinating video system. Statistics show that Youku Tudou has nearly 200 million independent users per day and nearly 1 billion daily average video playback. The mobile game content that is expected to be fascinating will be played by 25 million daily average game videos, effectively covering 10 million game video lovers.


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