Amino set-top box will have built-in YouTube application

Amino built-in YouTube

Recently, Amino, a set-top box manufacturer with a large number of users in the United Kingdom, announced that it has reached an agreement with YouTube, a well-known video platform, that will have a built-in YouTube application. Users will be able to watch exciting online videos in addition to the original TV programs.

Amino believes that YouTube videos have already become popular all over the world and have a large user base worldwide. If the YouTube APP is built into the TV set-top box, it will naturally satisfy the audience. YouTube will provide both free and paid programs for users to watch. It is worth noting that Amino's new set-top box also incorporates HMTL5 technical support, which means it can watch online video via web pages without using a client.

Amino's CEO Donald McGarva said that in order to allow users to have a better viewing experience. It also incorporates sophisticated multi-screen interactive features, such as YouTube videos that viewers watch on the mobile phone, which can be tapped to a large-screen TV for viewing. The operation is very simple. Of course, pushing video is not limited to mobile phones, and tablet computers can also achieve the same functionality.

YouTube users like to watch ads on mobile

How do you get people to watch your ad and share it with your friends? The simple answer is to show your ads to people who are watching videos on their mobile phones.

This answer is not conceived, but the latest research results YouTube video site experience. Coincidentally, more than half of the world’s largest video sites currently generate traffic. Of course, you can have reservations about this research result.

However, the YouTube-related data summarized by the Ipsos MediaCT is at least instructive to us. According to YouTube, users are more than 1.4 times more likely to watch advertisements while watching videos on the mobile terminal or watching TV, and the likelihood of sharing these advertisements is more than 1.8 times.

We can imagine why the interaction between mobile phone users and video is better than that of users using other devices. Because the mobile phone is more personalized, the user's concentration of energy on the screen is better than that of other devices.

However, we still don't know how it relates to viewing ads. In fact, advertising is a distracting factor and it prevents users from focusing on what they like. You know, YouTube also plans to launch an ad-free version of the subscription service this year in order to let users completely ignore advertising.

Game video views come mainly from homemade videos

According to statistics of Newzoo, the game industry statistics organization, for the video website Youtube in March, the number of watching games in Minecraft games has dropped by 10% compared with February, but it still has an outstanding performance of 3.9 billion times. The second most watched piece is still Gran Theft Auto V, and the third is still the Five Nights at Freddy's.

Newzoo pointed out that in March, the number of Halo-related videos saw a large increase, and it jumped to 18th on the rankings. In addition, because of the Ninja Super Mario 64's analog version of the game video, the number of views of Mario-related content rose by 450% from February to eighth place.

The total number of video-related content views for games in March rose by 1.5 billion times from February to about 12.3 billion.

It is worth mentioning that, of the 12.3 billion views, unofficial videos generated by the players themselves made up 97.6% of the total views, while the official video from the game company only accounts for the number of views. 2.4%, although the game company owns the game's official channel and first-hand content.



Some of the "unofficial" videos actually come from video players hired by game companies. In the game video, they will give the game artwork a similar evaluation to the advertisement or show the viewer the most exciting part of the game to advertise the game software itself. Past rules and patterns were redefined by this opaque business relationship, and this behavior became normal. At present, there are many game companies spending more money on these video players than the funds used to run the company's official channels.


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