Abstract: 2014 was a year of self-consensus. Whether the video industry can achieve a "quality" breakthrough, rather than relying on "capital" and "mass" to build barriers as before, depends on whether the "betting" of the video industry in the self-made industry in 2015 can be truly realized. Return.
Self-restrained performance, but copyright is still important
In Q1 2015, 58 video online dramas were online. In Q1 2014, the figure is 15. The outbreak grew nearly four times. In Q1 2014, 107 copyrights were introduced (internal dramas and overseas dramas), and in Q1 2015, the number was 80, a sharp drop of 25%. However, in Q1 2015, the total number of TV dramas aired on video sites reached 105.3 billion, and overall traffic increased by 80%.
In the self-produced variety field, in 2015 Q1 total broadcast TOP10 programs, the broadcast volume was over 40 million times. For example, in the second quarter of Youku goddess of the gods, Tencent’s big drivers arrived and both performed well. The iQiqiqiqi said that it is unique, 50 million of the title fee, creating a myth of pure online variety show.
However, taking into account this natural industry trend that TV users continue to lose to the Internet, and the share of copyright in the video high quality content database, it is estimated that it still exceeds 80% or even 90%, which is also an important factor in the growth of video traffic. Therefore, although self-control is performing well, it does not mean that the introduction of copyright is not important.
It can be foreseen that "copyright" will still have a certain degree of strategic importance, at least in the next two years. Especially in 2015, this importance cannot be ignored.
The reason is that the limited amount of self-control, plus the amount of quality self-control, is far from being able to compete with copyright. Therefore, if the copyright is withdrawn, purely self-manufactured cannot afford to assume the original task of flow and the task of realizing the copyrighted content. "Copyright + self-control" is a transitional path that the video industry has not yet chosen.
At the same time, compared to self-control, the realization of copyright is relatively easy. At this stage, advertisers are indeed more likely to accept the high price of copyright, and the tolerance for home-made high prices is relatively low.
Of course, the form of the market is developing in good terms. For example, the 50 million title given by Qi Hao is a good example. However, this example is still not universal. The complete reversal of the situation will still take time.
Therefore, self-made liquidity efficiency is treated as if it were copyrighted content. In addition to volume, this market still needs to be nurtured. No accident, it will take 1 to 2 years.
In fact, in the year of 2015, the responsibility for “self-restraint†was more in the past four or five years. It effectively absorbed and filtered the misleading misleading flows accumulated by copyright; it established the stickiness between users and video sites; and In terms of brand building, it is gradually on par with TV stations. In addition, the successful implementation of self-control strategies and the continued implementation of copyright policies will further accelerate the loss of users from the front of the TV screen.
Therefore, "copyright + self-made" will be the standard for the video industry in 2015. "Indigenous" determines the future of the video industry, and home-grown content still requires some exploration in commercial design. The advantages of copyright in terms of traffic effects and liquidity efficiency are still obvious, so there is still an irreplaceable role.
The success of online entertainment breaks the monopoly of TV on content
As the variety industry has a very good revenue effect in the audiovisual industry and the strategic role of user stickiness, the breakthrough of the video industry in the variety industry is a milestone for the video industry.
In 2015, a major change was that in the past two or three years, the content market that had just been re-dominated by television began to falter.
The landmark event is that video websites such as Tencent, iQiyi, and Youku have begun to align themselves with television in the investment of pure net variety entertainment. In terms of revenue, the revenue generated by many self-produced variety shows is considered to be a major breakthrough. These two aspects have broken the long-standing situation in which the video industry has made "low input to make small money and high input to lose money" in the home-made industry, and it has also broken the situation in which television has held high and eaten high food alone (ie, high input and high output).
As we all know, the audiovisual industry continues to “bulkify†the moment, “big film†has been monopolized by the first and second line stations, eating most of the value of the entire market, the video industry has long been criticized in the profitability, in large part because of the inability to Cut into the big market, that is, lack of content rights.
The reason is that the content production and input and output, the video industry can not get a virtuous circle, can only eat the first-line Taiwan and second-tier Taiwan's scrap, can not get equal ability to compete in a large market. This can also be seen as an important factor in the lack of strong profitability of the entire video industry. With the development of the video industry today, it is difficult to obtain its own industrial barriers in addition to capital and volume. This is one of the missing links.
However, after entering 2015, the unfavorable situation was gradually reversed. The success of self-produced variety shows in terms of “clicks†and “revenues†not only plays an important role in the development of “video profitabilityâ€, but also drives the continued development of the industry.
In 2015, the revenue breakthrough of the video industry in a single project in the field of self-produced variety shows that it can actually be considered as a major turning point in the video industry after nearly a decade of development. The impact is that the content's "high input and high output" capability is no longer monopolized by television. This is equivalent to breaking the television's ability to premiere "high quality content", which means that video gradually has a content discourse right on the network and begins to have hematopoietic function.
In this case, the video industry, which has been constantly feeding blood for “capitalâ€, can indeed try to wean at the “capital†level. In this step, the video industry has gone for a full decade.
Conclusion: Variety is only the beginning of the audio-visual market, content independence is the barriers
The success of video in the variety industry is only the beginning. In the mainstream audiovisual market composed of “variety†and “drama,†the video industry, which has tasted the sweetness, is beginning to invest heavily in “dramaâ€. As the video is more than adequate in the field of variety, it will also bring a good diffusion effect to the “homebrewâ€. For example, advertisers will have higher and higher acceptance of online dramas.
The video industry, which slowly gains the right to speak in the content field, will enter a real growth period. The status quo that the video industry has always been underestimated by capital will also be improved with the outbreak of video at the revenue end and the continuous improvement of the content industry chain.
Moreover, unlike the mature business model of the television industry, as the video becomes more and more independent in terms of content discourse, the commercial design of the video industry will become more and more abundant, and the business model based on "content independence" will be established. Successful exploration is the core of building high barriers in the video industry.
This content is copyrighted exclusively by SofaNet. Welcome manufacturers to further exchanges and cooperation with us to create more in-depth product reports. contact us
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1.Steel Processed Reel
2.In accordance with GB4004-83, JB/T7600.3-94 and DlN46395 standards
Whether it is the copyright dispute from 2011 to 2013 or the betting in the home-made field in 2014, it all involves the lifeline of the video industry. 2014 was a year of self-consensus. Whether the video industry can achieve a "quality" breakthrough, rather than relying on "capital" and "mass" to build barriers as before, depends on whether the "betting" of the video industry in the self-made industry in 2015 can be truly realized. Return.
In Q1 2015, 58 video online dramas were online. In Q1 2014, the figure is 15. The outbreak grew nearly four times. In Q1 2014, 107 copyrights were introduced (internal dramas and overseas dramas), and in Q1 2015, the number was 80, a sharp drop of 25%. However, in Q1 2015, the total number of TV dramas aired on video sites reached 105.3 billion, and overall traffic increased by 80%.
In the self-produced variety field, in 2015 Q1 total broadcast TOP10 programs, the broadcast volume was over 40 million times. For example, in the second quarter of Youku goddess of the gods, Tencent’s big drivers arrived and both performed well. The iQiqiqiqi said that it is unique, 50 million of the title fee, creating a myth of pure online variety show.
However, taking into account this natural industry trend that TV users continue to lose to the Internet, and the share of copyright in the video high quality content database, it is estimated that it still exceeds 80% or even 90%, which is also an important factor in the growth of video traffic. Therefore, although self-control is performing well, it does not mean that the introduction of copyright is not important.
It can be foreseen that "copyright" will still have a certain degree of strategic importance, at least in the next two years. Especially in 2015, this importance cannot be ignored.
The reason is that the limited amount of self-control, plus the amount of quality self-control, is far from being able to compete with copyright. Therefore, if the copyright is withdrawn, purely self-manufactured cannot afford to assume the original task of flow and the task of realizing the copyrighted content. "Copyright + self-control" is a transitional path that the video industry has not yet chosen.
At the same time, compared to self-control, the realization of copyright is relatively easy. At this stage, advertisers are indeed more likely to accept the high price of copyright, and the tolerance for home-made high prices is relatively low.
Of course, the form of the market is developing in good terms. For example, the 50 million title given by Qi Hao is a good example. However, this example is still not universal. The complete reversal of the situation will still take time.
Therefore, self-made liquidity efficiency is treated as if it were copyrighted content. In addition to volume, this market still needs to be nurtured. No accident, it will take 1 to 2 years.
In fact, in the year of 2015, the responsibility for “self-restraint†was more in the past four or five years. It effectively absorbed and filtered the misleading misleading flows accumulated by copyright; it established the stickiness between users and video sites; and In terms of brand building, it is gradually on par with TV stations. In addition, the successful implementation of self-control strategies and the continued implementation of copyright policies will further accelerate the loss of users from the front of the TV screen.
Therefore, "copyright + self-made" will be the standard for the video industry in 2015. "Indigenous" determines the future of the video industry, and home-grown content still requires some exploration in commercial design. The advantages of copyright in terms of traffic effects and liquidity efficiency are still obvious, so there is still an irreplaceable role.
The success of online entertainment breaks the monopoly of TV on content
As the variety industry has a very good revenue effect in the audiovisual industry and the strategic role of user stickiness, the breakthrough of the video industry in the variety industry is a milestone for the video industry.
In 2015, a major change was that in the past two or three years, the content market that had just been re-dominated by television began to falter.
The landmark event is that video websites such as Tencent, iQiyi, and Youku have begun to align themselves with television in the investment of pure net variety entertainment. In terms of revenue, the revenue generated by many self-produced variety shows is considered to be a major breakthrough. These two aspects have broken the long-standing situation in which the video industry has made "low input to make small money and high input to lose money" in the home-made industry, and it has also broken the situation in which television has held high and eaten high food alone (ie, high input and high output).
As we all know, the audiovisual industry continues to “bulkify†the moment, “big film†has been monopolized by the first and second line stations, eating most of the value of the entire market, the video industry has long been criticized in the profitability, in large part because of the inability to Cut into the big market, that is, lack of content rights.
The reason is that the content production and input and output, the video industry can not get a virtuous circle, can only eat the first-line Taiwan and second-tier Taiwan's scrap, can not get equal ability to compete in a large market. This can also be seen as an important factor in the lack of strong profitability of the entire video industry. With the development of the video industry today, it is difficult to obtain its own industrial barriers in addition to capital and volume. This is one of the missing links.
However, after entering 2015, the unfavorable situation was gradually reversed. The success of self-produced variety shows in terms of “clicks†and “revenues†not only plays an important role in the development of “video profitabilityâ€, but also drives the continued development of the industry.
In 2015, the revenue breakthrough of the video industry in a single project in the field of self-produced variety shows that it can actually be considered as a major turning point in the video industry after nearly a decade of development. The impact is that the content's "high input and high output" capability is no longer monopolized by television. This is equivalent to breaking the television's ability to premiere "high quality content", which means that video gradually has a content discourse right on the network and begins to have hematopoietic function.
In this case, the video industry, which has been constantly feeding blood for “capitalâ€, can indeed try to wean at the “capital†level. In this step, the video industry has gone for a full decade.
Conclusion: Variety is only the beginning of the audio-visual market, content independence is the barriers
The success of video in the variety industry is only the beginning. In the mainstream audiovisual market composed of “variety†and “drama,†the video industry, which has tasted the sweetness, is beginning to invest heavily in “dramaâ€. As the video is more than adequate in the field of variety, it will also bring a good diffusion effect to the “homebrewâ€. For example, advertisers will have higher and higher acceptance of online dramas.
The video industry, which slowly gains the right to speak in the content field, will enter a real growth period. The status quo that the video industry has always been underestimated by capital will also be improved with the outbreak of video at the revenue end and the continuous improvement of the content industry chain.
Moreover, unlike the mature business model of the television industry, as the video becomes more and more independent in terms of content discourse, the commercial design of the video industry will become more and more abundant, and the business model based on "content independence" will be established. Successful exploration is the core of building high barriers in the video industry.
This content is copyrighted exclusively by SofaNet. Welcome manufacturers to further exchanges and cooperation with us to create more in-depth product reports. contact us
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Sofa Net is an Internet technology company specializing in smart TVs and boxes. It owns popular products such as sofa butlers, sofa tables, and sofa forums. It has been committed to providing high quality application resources for smart TV and TV box users and active community exchanges. And authoritative evaluation of smart TV products. Specifications
2.In accordance with GB4004-83, JB/T7600.3-94 and DlN46395 standards
|
Serial Number
|
Specification Model
|
Lateral Plate Diameter D1
|
Major Diameter D2
|
Axle Hole Diameter D4
|
Carrying Hole Diameter D5
|
Center Distance E of Axle Hole and Carrying Hole
|
External Width L1
|
Internal Width L2
|
|
1
|
315
|
315
|
120
|
33.5
|
16
|
86
|
238
|
200
|
|
2
|
400
|
400
|
160/200
|
56
|
16
|
71-112
|
300
|
250
|
|
3
|
440
|
440
|
220
|
80
|
16-28
|
180
|
316
|
292
|
|
4
|
450
|
450
|
180/224
|
56
|
16-28
|
71-112
|
335
|
280
|
|
5
|
500
|
500
|
250
|
56
|
16-28
|
142
|
335
|
315
|
|
6
|
560
|
560
|
224/280
|
56
|
16-28
|
71-112
|
425
|
355
|
|
7
|
600
|
600
|
250/300
|
56/60
|
16-28
|
71-112
|
340/3
85 |
300/3
50 |
|
8
|
630
|
630
|
335
|
80
|
16-32
|
140
|
495
|
450
|
|
9
|
710
|
710
|
355/400
|
80
|
28-40
|
71-112
|
530
|
450
|
|
10
|
760
|
760
|
355
|
32.5/54
|
21-35
|
64-115
95-126.5 |
345
315 |
295
280 |
|
11
|
762
|
762
|
355/400
|
60
|
25-40
|
135
|
360
|
280
|
|
12
|
787
|
787
|
450
|
127
|
25.4
|
120
|
560
|
485
|
|
13
|
800
|
800
|
450
|
200
|
28-40
|
135
|
600
|
500
|
|
14
|
900
|
900
|
380
|
80
|
28-40
|
400
|
764
|
720
|
|
15
|
1000
|
1000
|
500
|
200
|
28-40
|
320
|
780
|
660
|
Punching Wire Spool, Plastic Spool,Plastic Reel,Plastic Bobbin
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