"Intelligent is WiFi, Internet access," and "higher degree of automation"... In the face of the question of "what is smart home appliances?", Suning, Gome and many other stores, the salespersons of various electrical appliance brands have given The same answer.
Did traditional home appliances come with WiFi even if they took the smart road? A reporter’s investigation in the past few days found that many “home appliances†known as “high-intelligence†features are not practical and are still very laborious to operate. The price is a lot higher than that of ordinary products. Although many home appliance companies and stores have taken “smart†as the first sign, smart home appliances still have a long way to go in order to fully integrate into the daily life of consumers.
Smart TV or Internet TV?
Moved into a new home, Pan Guangmin family will put a few large pieces of electrical appliances at home to raise file upgrades, more than 7,000 dollars in TV, more than 10,000 pieces of air conditioning, more than 5,000 pieces of washing machines are all in line with the trend of spending a "smart money."
The money spent is a quarter more than ordinary household appliances, but Pan Guangmin is not satisfied. With smart TV alone, the son taught for two or three days and he finally learned how to connect to the Internet. The source of the television application software may not be said to be outdated. To search for movies, you must wear the old reading glasses for the first half of the day. One to two, Pan Guangmin simply abandoned the smart features of the TV and still looked like ordinary television.
What disappointed him most was smart air conditioners and smart washing machines. The sales staff said that they could use a mobile phone to remote control. As a result, the whole family studied for a long time before they knew that they had to install an APP software. The home had to open a wireless network for 24 hours. “It's easy to press the switch, why are you still struggling to start it through the phone?†Obviously, Pan’s father is not interested in smart devices such as remote control and remote fault diagnosis of smart home appliances. “I’m concerned that the collar can't be cleaned. The air conditioner will not automatically adjust the temperature and don't blow people cold."
Pan Guangmin is only one of the many complainers of "smart appliances." According to a survey report released by Ovid Consulting, 95.2% of consumers said they are interested in smart home products, but 87.5% of users are dissatisfied with the status of smart homes and are completely inconsistent with expectations. The main reason lies in the user experience. not good.
Appliances are smart, why do consumers use it repeatedly to give "bad reviews"? “Now smart home appliances are more speculated by manufacturers as a gimmick.†Lu Jianguo, director of the Institute of Test Technology of the China Household Electrical Appliances Research Institute, explained to reporters that home appliances that only have Internet access are not smart, and most “smart TVs†are sold on the market. In fact, it is more like "Internet TV."
For real intelligence, Lu Jianguo gave an example to reporters: Automatic vacuum cleaners on the market that manufacturers call "intelligent robots" hit the wall to return. This can only be counted as "automatic"; and the real "smart" is the vacuum cleaner. Once you hit the wall, you can form a memory. In the future, you can no longer hit the wall for the second time. Hong Shibin, executive chairman of the China Home Appliances Commercial Association Marketing Committee, also stated that smart appliances should be able to solve the "pain points" in life and should not make consumers use them more troublesome.
Each performance of the monologue industry is full of melee
Consumers are guilty of "smart appliances," and major home appliances companies are rushing to renovate every year.
“Under the pressure of excess saturation capacity in the market, the home appliance industry is gradually becoming a low point, and smart home appliances are seen as a breakthrough in transition.†A high-level appliance company is outspoken. Data show that in 2014, domestic color TV sales decreased by 6.6% year-on-year, and sales decreased by 14.5% year-on-year. It is expected that the downward trend will continue into this year; refrigerator sales will fall by 10.4% again last year. In order to turn the tide, smart home appliances have become a high point of profit for traditional home appliance companies.
However, the flowers were in full bloom but they did not thrive. “Everyone is fighting for each other. The definition and standards for smart appliances are not uniform, and the industry is also very confusing.†Lu Jianguo said that there is a lack of uniform standards in the industry, so some companies start to fool consumers with the concept of “smartâ€.
As early as 2012, AQSIQ and the National Standards Commission had issued intelligent general rules for smart home appliances. This document was considered the first standard for domestic smart appliances. At that time, the core content of this general rule that many consumers looked forward to was that they listed 5 smart ratings from low to high, and they could be used as more reliable decision-making reference when purchasing. But until now, such smart rating has become a device. "Our smart TV has no intelligence level," said a staff member of Hisense TV. In many home appliance stores in this city, many sales people know nothing about this rating when they sell smart home appliances.
Hong Shibin said that this general rule is too broad for smart home appliances, and it is a bit of a “superfluous additionâ€, and the formal meaning is greater than the actual meaning. An insider who participated in the development of the standard revealed to reporters that this standard can only be regarded as a "general rule." After the promulgation of the “Detailed Rules†for various categories of household electrical appliances, it was started again, but it just caught up with the reform of the standard-setting organization. In the end, the "Detailed Rules" are gone. More people in the industry believe that the connotation of smart home appliances is still very vague. Both home appliance companies and Internet companies are exploring. Premature standards will soon be eliminated.
Competing for the right of smart home system
Earlier, Gree officially entered the field of mobile phone manufacturing, and is preparing to complete its smart home layout; the same period, Haier U + smart living platform, also ready to use mobile phone APP to achieve user interaction with smart products; last week, TCL's smart home First exposure of strategy...
When the concept of smart home appliances has not yet been clarified, companies have begun to make greater arrangements. “Intelligent home appliance interconnection is the hardware basis for smart home implementation.†Zuo Yanxi, Brand Director of Yikang, analyzed that many traditional household electrical appliance companies such as TCL, Hisense, Skyworth, and Changhong are implementing smart strategies and are making their transition to the Internet. The smart home appliances of the future are based on the "people"-centered design. The equipments have the functions of interconnection, mutual control, and content interaction. They can realize smart home appliances that integrate with other mobile devices and cloud service platforms.
The industry predicts that by 2020, the overall output value of smart home appliances in China will exceed one trillion yuan, of which the output value of smart hardware will reach 600 billion yuan. However, another piece of data reveals that the development of the industry is not balanced. The retail monitoring data from Zhongkang offline also shows that by 2014, the penetration rate of smart TVs has exceeded 60%, while the retail sales of smart air conditioners over the same period. Only 5.9%, retail sales share of 3.8%; smart washing machine retail sales share of 3.5%, retail sales share of 1.6%.
While traditional home appliance companies have launched smart brands, Jingdong, 360, LeTV, Xiaomi and other internet companies have also joined the competition, and they have come under fire. A fight for the right to speak in smart homes has begun. This is why Gree has questioned the outside world to question why to do mobile phones. "The mobile phone is the control center of the smart home system, competing for entry, but also hope to hold the initiative in the future competition." Home appliance industry people are so appraised.
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