The development direction of the TV market has long been separated from the simple technology upgrade and gradually evolved towards the common development of the screen technology and the appearance design. Leading the development of the TV market, LG Display once again shocked the world with its high-definition quality and innovative design.
On April 15th, LG Display, the leading company in the display industry, invited all manufacturers, partners, channel sales partners, China Electronic Video Industry Association, and China Electronic Chamber of Commerce, etc., to be the leading companies in the display industry. The Art Slim Hard Screen/Fine Art TV Media Conference demonstrated the Art Slim ultra-thin TV product with the latest thin-art hard-screen panel.
Art Slim Hard Screen/TV Arts New Product
On the same day, Skyworth, Konka, Changhong, Hisense, Haier and other leading domestic TV manufacturers and LG Electronics and other leading global home appliance companies attended the exhibition. They displayed a high degree of innovation and new value brought by hard screens and thin art TVs. Recognition and attention.
Announced the arrival of ultra-thin TV era
The biggest selling point of TVs equipped with LG Display's hard screen is the ultra-thin design that challenges the limits. LG Display has unmatched differentiated leading technologies in the industry, integrated display panel module design through parts optimization, and has achieved the ultra-thin design of thin art hard screens beyond imagination.
Taking the 55-inch and 65-inch Art Slim ultra-lightweight TV as an example, the thickness of the body is less than 7.5mm and 8.2mm respectively, which is comparable to the thickness of the latest smart phones.
Smart phone and Art Slim thin art TV than thickness
Both innovative design and perfect picture quality
Image quality is the fundamental and core of television. LG Display's thin art hard screen can also achieve perfect picture quality in terms of quality. The thin art hard screen is based on LG Display's core display technology, which adds 4 color 4K technology for white sub-pixels. While increasing brightness by 50%, it also reduces power consumption by 33%.
In addition, the 4 color 4K technology not only has high screen brightness, but also achieves the extreme fine picture quality required by the 4K ultra-high definition resolution, and is the best technology that meets the development trend of Ultra HD from 4K to 8K.
Ultra-thin and light into the consumer preferred trend, thin art TV wall hanging best
Relevant authoritative research institutions said that ultra-thin and light has gradually become the TV market's development trend. According to the latest statistics from AVC (All View Consulting), an authoritative research agency in China, as the world’s largest TV market, China is expected to form a market scale of 45.35 million units in 2017, of which ultra-thin TVs will reach 7 million units, accounting for 15.4%, with an average annual growth rate of 165%. According to AVC’s forecast, in 2016, the ultra-thin TV market will reach 3.8 million units, which will completely discourage the surface LCD TVs with a market scale of only 3 million units. This also means that the ultra-thin TV market will become the market for LCD TVs in China. The biggest trend.
According to AVC's research results, Chinese consumers are particularly interested in wall-mounted TV installations, which have surged to 74%, and they are up to 2.8 times more selective for consumers than curved LCD TVs whose left and right sides are prominently angled. Home decoration ultra-thin TV. A number of data indicate that the era of ultra-thin TV has arrived, and thin art hard screen is the best choice.
Huang Longqi, Vice President of LG Display TV Division Welcomes
Huang Longqi, vice president of LG Display TV Division, stated that "Art Slim" hard screen is a product that integrates all LG Display's core technologies and R & D power, combines the lightest thin design and perfect picture quality in the industry today. Hard screens will greatly help consumers improve space efficiency and home design results, and bring greater added value to TV makers and distribution companies."
TV is the core of home design, ultra-thin art changes the living space
With the development of large-size and ultra-high-definition TVs, consumers generally believe that TVs are heavier and thicker, while thin art hard screens break this concept and fully satisfy consumer expectations for TV products that are lighter and thinner.
Internationally-known designer Ye Yuxuan shares space design concept
Ye Yuxuan, an internationally renowned designer who participated in the event, said: "The trend of modern home improvement is the pursuit of simplicity and dexterity, with particular emphasis on the harmony between home appliances and space design." At the same time, emphasis on the 7.5mm thickness of ultra-thin TV is in line with its always adhere to the "Less is More "The best product for design concept.
The thin-art TV not only has a thin and ultra-thin film, but also has the advantages of integrated module design. It can achieve seamless attachment to the wall surface when mounted on a wall, and it is a product that meets the trend of modern decoration in pursuit of capable and simple. With these advantages, consumers can easily maximize the utilization of space and further upgrade the home decoration style.
Art Slim TV Show
The event also showcased a number of new TV models equipped with LG Display's thin-art hard screens, including the LG UF9500, Skyworth G9200 Air, Konka Easy TVSlim2 8900S, and Changhong CHiQ Q2R. Participants at the scene have pulled out their mobile phones and compared their thickness to the thin-art TVs. They lamented their innovative ultra-lightweight design.
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