Is the TV media old? So how to go young?

In popular terms, it is a world that does not advance backwards. The same is true for television media. How can we maintain the youthful attributes of our media in an era of rapid iterative updates without being discarded by young people?



TV content: More content for youngsters aged 18-30

In order to increase the content of young people of 18-30 years old, the celebrity reality show, emotional reality show and other types of programs that are more popular with young people, the increase in the number of subtypes, and the increase in the number of programs.

CCTV's "Affable"

The original Chinese-Korean celebrity experience reality show program, the program will be combined with drama culture and entertainment, so that all kinds of tasks to join, let the program become very interesting. Jin Zhongguo, An Qi Hyun, Guo Jingfei, and Liu Yuxin served as guests.

Hunan "Flower and Youth"

Star travel reality show, composed of seven generations of idols "European self-help travel group", in the unfamiliar place of life, even countries where language is not accessible, to complete a strange journey backpack exotic trip. Zheng Shuang, Jing Boran, Yang Yang, Xu Qing, Chen Yihan, Mao Amin, and Tranquil were the guest performers this season.

Zhejiang "run brother"

The competition reality show, the second season has new games and new elements to join to ensure that people shine. The main feature of the new game is the combination of the original and the original, focusing on adding local features, there will be a greater number of characteristic elements throughout China this season. Deng Chao, Wang Zulan, Bao Bei, Li Chen, Chen He, Zheng Zheng, and Angelababy were fixed guests.

Jiangsu "World Youth"

The borderless youth is a smart talk show. In history, the TV program with the highest face value has come of age. It discusses exchanges from different angles and countries on China’s social hot issues and truly makes Chinese events come into contact with world ideas. Small fresh meat in various countries is an important aspect.

Dragon TV "The Hunger Games"

Star culinary reality show, Hollywood team to join in production, content innovation, 4 men and 2 women, 2 guests, fasting for 24 hours, full participation in the competition for landmark resources, food preemption, food production PK, the winner will be enjoying the right to enjoy food, and the loser You need to serve as a waitress to select recording sites worldwide for their service programs.

Anhui "Starry Asia"

Asian youth idols grow up in reality show, China and South Korea's top star making resources, China and South Korea simultaneously broadcast live, track the college's growth history throughout the two years; top resources, China and South Korea's top resources to promote idol development plans; fan crowdfunding affects player fate , Three-screen interaction decided to idol.

Shenzhen Satellite TV "Next, Who"

Artists debuted in reality show, created an unprecedented artistry show cruelly, and two groups of newcomers combined to participate in the competition. Only one group can successfully make their debut, and the other group is disbanded on the spot. In the 100-day period, the 24-hour operation without stopping the camera, the complete debut artist into the top stars of the entire process.

The above several programs are all focused on the more youthful viewing groups. From the source of the program, such as the star debut program “Star Motion Asia,” “Who Next, Whose” captures the fans of young audiences? psychological. In addition, the International Youth League, such as the "King" Korean star and the "World Youth" participant, is more in line with the aesthetic needs of young people in the selection of guests. Like "Flowers and Teenagers" and "The Brothers of Running" are high-quality programs that have been eliminated in the market through Korea.

However, due to the ever-increasing number of such program types, the differentiation of program types between the various satellite TV stations has gradually decreased, and the popular variety entertainment industry has become the current business card of each TV.

New Media Fusion TV + Extension

However, the saturation of the content market and the unavoidable similarities are beyond the youthful transformation of the content. How to broaden the audience of TV media and influence the young audience from other angles and media levels?
As complementarities, the Internet and some new media have become the first to be seen.

T2O: TV + electricity provider

The model of watching and selling on television is quite popular. Especially the words like "China on the tip of the tongue" and "How to use silence" have all been pushed by this model. They can also be called T2O. The T2O model can be gradually valued by the television media and e-commerce platform. In the final analysis, it is helpful to make up for the inadequacies of both parties and to get what they need.

"China on the tip of the tongue", although this feature film does not have a mode of innovation, but unwittingly created a F2O (FocustoOnline) mode, in the "tip 2" broadcast, Tmall in the prominent position The special entrance for "China on the tip of the tongue" was set up. When each episode is broadcast, content-related promotions will be launched simultaneously. People watch online and place orders online.

In May 2014, Travel Satellite TV announced the signing of a strategic cooperation agreement with Taobao, announcing that both parties will explore T2O's new business model and jointly explore the commercialization of tourism television programs.

In the early days of this year’s TV show “How to Use the Moments”, viewers who watched the characters, clothes, and other goods in the drama can use the Tmall client to scan the Dragon TV station logo and watch it.

The above three examples are typical of several cases in the course of T2O, from the cooperation of documentary programs to the TV platform level to the individual cooperation in the final TV drama.

TV + social media

Another unavoidable media platform is social media. As the social media that carries young people's lives for the most part, the power of communication is immeasurable. What the TV media needs to do is connect the TV media platform with the social media platform and start running perfectly.

All kinds of social TV applications get together

In fact, as early as in 2013, the concept of social television has already emerged, and there are also a number of foreign Twitter and Shazam, as well as domestic cool cloud TV and snail TV. However, social television applications from this type have not given a good development prospect after being based on high hopes. Aside from those foreign applications (after all, domestic applications are rare), the demise of these domestic social television applications.

Industry experts believe that one of the main reasons is dispersion. “The most central issue for second-screen TV-related applications is the decentralization: Each program currently has its own separate application, which hinders the qualitative transformation of the number of users. Scale to make social TV and the second screen successful.”

Various programs shake

However, the social television of various TV stations has not stopped its pace. We saw CCTV shake its eyes on the springtime and loved you a lot of young viewers to pull back to the screen. In fact, before this year's Good Voices in China, we also cooperated with Wechat and opened WeChat to “shake” the dream mentors of quiz students, and jumped to the Tencent video client to watch the show, effectively achieving viewers and TV. Real-time interaction between.

Moreover, this trend of shaking is also getting worse. On March 31, the WeChat "Shake TV" platform was opened for registration. TV stations and program parties could submit applications for access. After submitting qualifications, accessing signals, and signing agreements, they can The “shake TV” function was opened to interact with the audience. Now, WeChat has already connected more than 50 TV stations. At present, nearly 100 TV programs have started the “shake TV” interaction.
In the future, watching TV needs to "see and shake."


This content is copyrighted exclusively by SofaNet. Welcome manufacturers to further exchanges and cooperation with us to create more in-depth product reports. contact us Sofa Net is an Internet technology company specializing in smart TVs and boxes. It owns popular products such as sofa butlers, sofa tables, and sofa forums. It has been committed to providing high quality application resources for smart TV and TV box users and active community exchanges. And authoritative evaluation of smart TV products.