"Internet +" Smart Acceleration TV Industry Convergence Internet

With the gradual maturity of flat-panel TV software, software, and hardware technologies, the market's acceptance of both “soft and hard” smart TVs and the use of stickiness are also growing. In 2014, some of the restrictions on video content of related departments are nearing completion. The use of home broadband to experience full-HD television shows will gradually become a new mode of viewing behavior in the market. 2015 was an important turning point in the growth of smart TVs. According to data from the Consumer Electronics Research Office of the China Electronic Chamber of Commerce, sales of smart TVs increased by nearly 100% year-on-year in January 2015, and retail sales increased by more than 80% year-on-year. Although the sales volume of TVs is still not optimistic, the rising trend is still increasing. The sales curve for the color TV business started a good start in the first quarter of 2015.


"Intelligent" soil mature color TV Internet becomes inevitable

As the new technologies and new models of the Internet industry continue to be iterated and upgraded, new game rules and industry forms have already taken shape, and a new era of information economy is being opened. As a result, emerging industries such as multi-category smart terminals and mobile internet have developed rapidly. By upgrading the automation and intelligence level of production process equipment and improving the management capability of lean manufacturing, the transformation and upgrading of traditional color TV manufacturing enterprises has taken a new stage. In the direction of production automation, product intelligence, and content digitization, great breakthroughs have been made. In addition, the overall industrial upgrading of the color TV industry also continues to promote the panel industry and content providers to speed up new product development and product structure upgrades.
In the background of the entire industry chain of color TV industry has been "competitive", the traditional model is bound to transition to the platform model. The integration and construction of platforms such as smart logistics, big data, after-sales services, and finance will keep pace with the times. This requires all color TV companies to be guided by user demand experience in the new normal state of structural adjustment and consumption upgrade. Technology and product innovation will become new breakthroughs, improve innovation capabilities, and quickly grasp the use of new technologies to promote the television industry. The overall rapid development. From the system, product line, operations and other aspects of optimization and improvement.


Cross-border integration of the Internet's "experience first"

According to investigations, the current domestic demand for color TVs is becoming saturated, the number of sales per year is basically unchanged, and the industry has also entered a period of in-depth adjustment. However, color TV manufacturers that are seeking to transform must not blindly fight price wars or blind speculation. According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce and a well-known household electrical appliance expert, the rise of the Internet + to a strategic level indicates that the Internet will further change some of the color TV's functional properties and change the user's habits. TV manufacturers must strengthen the brand's ability to innovate, strengthen core competitiveness, accelerate transformation and upgrade, maintain old users, cultivate new fans, strive to break through the bottleneck, and produce more flat-panel TV products that meet user needs and meet market needs.

Although the color TV industry started well in 2015, it still faces a stringent situation in many aspects. With the gradual saturation of the market, consumer demand for color TVs has diminished. Internet camps led by Internet companies such as Xiaomi and Leshi have begun to impact traditional TV companies since 2013. So far, the cross-border integration of traditional color TV companies and Internet companies has been fully carried out. In early 2015, Dr. Peng, the fourth largest operator in China, launched cross-border “Barley TV” again. Before that, TCL and iQiyi launched the TV+ series. Haier cooperated with Alibaba. Skyworth and Huawei launched the glorious series of televisions. Both are on the Internet. + In-depth interpretation and practice of strategy. At the same time, traditional color TV enterprises have focused on the rapid development of e-commerce channels on the one hand, and on the other hand, deepened the development of the 34th and 4th markets and steadily promoted channel construction. The new model of “Internet + channels” has provided a new space for the development of the traditional color TV industry.


Loss of smart national standard is urgently needed for 2015

In recent years, more and more cross-border integration success stories have appeared in the flat-panel TV industry. For example, LeTV relied on content and services to enter the color TV hardware market, and e-commerce as the main channel, which promoted the formation of a new situation of online and offline competition and accelerated the change in the proportion of color TV market share. However, the use of internet thinking must not be blindly diversified and platformized. TV companies must first achieve specialization, make full use of opportunities for channel and industry transformation, and think through the diversification of related products to gradually occupy the market.

The "Internet +" strategy is an extension of the advantages of the Internet era and an in-depth transformation of traditional industries. However, Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce and a well-known household electrical appliance expert, pointed out that currently a color TV manufacturing company has its own intelligent operating platform, and this is a perfect iterative upgrade plan. How to unify these platforms? It has become the primary issue that needs to be solved for the further coordinated development of smart TVs. Accelerating the development of smart national standards and establishing open and common standards are imminent. This requires the participation of industry competent departments and color TV manufacturers and Internet companies to promote the healthy and orderly development of the smart TV industry, thereby facilitating the cross-border integration of the Internet and accelerating the transformation of the Chinese economy.