On April 22nd, for Netflix, a streaming media video service provider in the United States, the company’s rapidly growing television business mainly came from the contribution of leasing programs. Today, Netflix also wants to become the owner of TV content.
Netflix CEO Reed Hastings (Reed Hastings) said in an interview a few days ago that like a major Hollywood studio or competitor HBO, Netflix will launch more than 20 original dramas on streaming services next year. . Hastings said, "In terms of movies and TV dramas, we have been developing our own creative roles. Today, we will assume the role of all people and producers."
For Netflix, this will undoubtedly be a new step. In the past, Netflix has been obtaining television programming rights from companies such as Sony Pictures and Weinstein Films. Although the original drama "House of Cards" has earned Netflix many fans, the producer MediaRightsCapital owns the copyright of the hit series. It is precisely because of this that American viewers are able to pass Amazon's previous series of "House of Cards" episodes, and German viewers can also see "House of Cards" on Sky Germanland.
Although Hastings did not disclose the name of the original series, sources revealed that Netflix’s upcoming original series will include Will Arnett’s new drama “Flaked†with Netflix.
For Netflix, ownership of a television series not only provides users with TV episodes that other competitors cannot provide, but also has several purposes. It will also help Netflix eliminate restrictions on streaming media copyright cross-border issues and allow the company to sell DVDs or sell copyrights to other companies. In addition, it can also ensure that Netflix obtains the right to broadcast new television episodes from traditional TV service providers.
Netflix CEO Reed Hastings (Reed Hastings) said in an interview a few days ago that like a major Hollywood studio or competitor HBO, Netflix will launch more than 20 original dramas on streaming services next year. . Hastings said, "In terms of movies and TV dramas, we have been developing our own creative roles. Today, we will assume the role of all people and producers."
For Netflix, this will undoubtedly be a new step. In the past, Netflix has been obtaining television programming rights from companies such as Sony Pictures and Weinstein Films. Although the original drama "House of Cards" has earned Netflix many fans, the producer MediaRightsCapital owns the copyright of the hit series. It is precisely because of this that American viewers are able to pass Amazon's previous series of "House of Cards" episodes, and German viewers can also see "House of Cards" on Sky Germanland.
Although Hastings did not disclose the name of the original series, sources revealed that Netflix’s upcoming original series will include Will Arnett’s new drama “Flaked†with Netflix.
For Netflix, ownership of a television series not only provides users with TV episodes that other competitors cannot provide, but also has several purposes. It will also help Netflix eliminate restrictions on streaming media copyright cross-border issues and allow the company to sell DVDs or sell copyrights to other companies. In addition, it can also ensure that Netflix obtains the right to broadcast new television episodes from traditional TV service providers.
HBO experience
UBS Group stated in its investors’ report released last week, “We have already foreseen that the US television network will buy more and more TV broadcast rights. If one or two studios terminate to Netflix, We don't doubt it in the least when selling TV episodes."
Netflix is ​​learning from Time Warner’s paid cable television network HBO. Although both HBO and Netflix purchase movie rights from other studios, HBO has global copyrights for some hit TV episodes such as "The Sopranos," "Six Feet," and "The Game of Rights."
Michael Pachter, a securities analyst at Wedbush Morgan Securities in Los Angeles, said that for Netflix, the real challenge is whether or not experienced producers such as HBO, FX, AMC, and Showtime will also create hit TV episodes. . Pachter predicts that when Netflix authorizes the shooting of an original drama series, it usually pays half the cost of shooting the film, but it also has to give up some rights, such as DVD revenue. Although the screening will bring some loss to Netflix, it will also reduce the huge losses caused by nobody watching the original series. He said that Netflix has not experienced the "sorrow period" of creating an original drama from scratch.
Good decision
"The real risk is that Netflix may not be able to make very good decisions," Pachter said. "I don't know if Netflix has an advantage in the copyright negotiations so that they can get more economic rents (ie, net income over costs) in negotiations."
Netflix’s financial report released last week showed that the company added 4.9 million subscribers in the first quarter and was granted exclusive rights to the Women’s Prison. Driven by this, Netflix's share price soared by 26%. Netflix currently has more than 62 million subscribers worldwide.
In an interview, Hastings mentioned the hits of Netflix original drama "The House of Cards" and new original dramas such as "My Strong" and "Descent".
In the next few years, Netflix plans to significantly increase the production of original dramas, making the production costs of original dramas account for a larger share of the company’s $9.8 billion long-term streaming media content budget. In the past two years, Netflix’s content commitments have increased by 71%.
UBS estimates that Netflix will produce about 40 TV episodes in 2018. UBS believes that the cost of content production and the laughter of the streaming budget have made it difficult for Netflix's profits to meet investor expectations. The investment bank said, "We are still impressed with the company's financial performance while we admit that Netflix's subscription subscriber growth is impressive.
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