Recently, the news of KFC's joining the Ali system has become a hot topic in the financial sector. The "revenge chicken soup" in which "Ma Yun revenged to buy KFC" is also widely circulated in Duan Zijie. However, Ma Yun "buy" the KFC, of ​​course, not to report the "rejection of the interview was rejected", but to pave the way for further development of Ali's small loan and Alipay's development.
Ma Yun "buy" KFC
And more than "buy" KFC's movement may be Alibaba's recent series of moves in VR. So ambition to vote for VR, is Alibaba want to send a fatal blow to hostile Jingdong?
"Buy+" unveiled Taobao Festival
Submit "Buy +" "VR Pay" transcript so engage in VR is Alibaba
Ma Yun, who is an English major, may not be very satisfied with VR technology. However, he knows that he can use VR to make money. As early as this March, Alibaba announced its VR strategy. Although Alibaba’s VR strategy covers hardware, content, and technology aspects, including accelerating the popularity and development of VR hardware based on e-commerce and crowdfunding platforms, cultivating VR content with its studios, music, and video sites, with 800 million U.S. dollars. Leap, the core of its strategy is "VR + shopping" closely related to the old bank.
In March of this year, Alibaba launched the "Buy+" plan to use VR technology to bring consumers a brand new shopping experience. The core of the "Buy+" plan is the "Creation of God", which uses TOMS's 3D modeling technology to quickly model billions of products and joins millions of merchants to build the world's largest 3D product library. At the Taobao Creativity Festival held in July, Alibaba moved the virtual scenes of the purchase of women's bags and men's and women's underwear to the Shanghai World Expo Exhibition and Exhibition Hall to allow the public to truly experience VR shopping.
After the consumer purchases the goods, they need a convenient payment method so that they can complete the "Handshake Ceremony" in one go. It is obviously not a good idea to remove Alipay and then log in Alipay on a PC or mobile phone. As a result, Alibaba's Ant Financial has launched VR Pay that enables users to pay directly in virtual scenes. Users simply stare, nod, and do The method of signing in is to log in to the Alipay account and enter the password to complete the transaction. It is reported that VR Pay, which lasted half a year, will be officially launched at the end of September.
"Buy+" promotion video
Want to throw Jingdong, a few stores in the store Ma Yun still have to solve these problems
Although the Alibaba propaganda film was shot at 666, it is obvious that with the current VR technology and the popularity of VR, Alibaba wants to make VR shopping popular at home and abroad, and it still needs a long way to go.
First of all, the most important step in shopping is to pay, and providing a secure payment environment is also an important factor in ensuring that consumers are generous in their hand. When Alipay's own social functions were forced by Alipay, many users refused to say that they did not want to socialize with others in their wallets. Therefore, cautious consumers are also very concerned about whether VR Pay has security holes. Consumers may not easily pick up their hands before ensuring security.
Second, in the "Creator Project", Alibaba said that it will implement rapid modeling of billions of commodities. However, in order to model such a large-scale commodity and realize real-time updating, and to achieve a fine level that can feel texture and allow a user to pick up and put down interaction, it takes a lot of time and money. As a result, Alibaba's VR Commodity Database will be difficult to do with Taobao, and it will always be at the forefront of trend. This will undoubtedly be a hindrance factor to the “declinationâ€.
The shopping experience is equally important. Alibaba.com replaced gesture recognition operations with Vive handles in two promotional videos before and after “Buy+â€. Then the question arises. In the current situation where the freehand interactive technology is not yet mature and popular, can using touchpads, joysticks, and other methods to buy and buy can bring imaginary convenience to users? The answer is definitely negative, not to mention “tactile perception. "The VR fitting" requires high-level functions of sophisticated sensing and force feedback techniques.
Although VR shopping is still on a faraway road, Alibaba’s move to seize the initiative is undoubtedly wise. In the face of Alibaba’s “aggressivenessâ€, Jingdong certainly will not easily admit defeat. Despite lagging behind Alibaba in the pace of entering the field of VR, perhaps Jingdong is also taking advantage of the big move. After tomorrow's Jingdong VR/AR strategy conference, Xiaobian will reveal Jingdong’s Jedi counterattack for you.