▼ HTC responds to Oculus price cuts: Will not cut Vive prices from Baidu VR Oculus announced a few days ago to reduce the price of its Rift heads and Touch motion controllers. So will the HTC with mainstream VR follow it? Recently, representatives of HTC have expressed their opinions on the email sent to the foreign media UploadVR. “We don’t feel we need to cut Vive’s price because we’ve achieved incredible success and continue to see great momentum in the market. We’ve built a strong ecosystem from Viveport, Vive X, Vive Tracker and Vive Studios. System and continue to focus on this, we will not change the strategy to provide developers and consumers with the best and most comprehensive VR products." Vive currently sells for $800 and includes a head-up and a pair of motion controllers. Before the Oculus announced the price reduction, Rift's head price was $600 and the Touch controller was priced at $200. After the price reduction, consumers only need to spend $ 600 to buy Rift and Touch. For HTC, the price advantage will be obvious. From the perspective of third-party analysts, Vive seems to sell thousands more than Rift. However, these reports have not yet been formally confirmed by any company. Time will tell us whether Rift's price cuts will help them plan to fill this gap. The price is not all, equipment capabilities are the key. At the beginning, there was a gap in the capabilities of the two mainstream heads. The Vive had a motion controller and was able to achieve room-level tracking. The Rift only had to use the handle and could only implement desktop-level tracking. However, with the release of the Oculus Touch controller, the two heads of the show's capabilities gradually narrowed down, and they were able to provide room-level tracking. However, Rift's tracking stability still has some problems that need improvement. As the capacity gap between Rift and Vive becomes smaller and smaller, Oculus's price decline will pose a threat to HTC's market share. We will continue to stay focused.
