Chinese elements become new creative points in the world television content circle

Sino-German media people build Chinese tea time in Germany

The Chinese tea time jointly created by Chinese and German media people was completed in Berlin a few days ago. This is a large-scale German-language TV program focusing on the introduction of Chinese culture. It was first broadcast on the Alex TV channel in Berlin on the 19th at 17:00 local time.

According to Zeng Li, the show's planner and producer, China Tea has launched a theme on Chinese culture each time. The 30-minute program, through interviews between the host and the guests, presented the German audience with an analysis and discussion of Chinese cultural topics. The program is also interspersed with documentary clips to show the richness of Chinese culture through vivid images.

In the first program with the theme of "tea culture", Shi Mingde, the Chinese ambassador to Germany, talked with the host and experts about the origins and revival of Chinese tea culture, and the topic of China's organic tea industry.

Regarding the reason for choosing “tea” as the theme of the first show, the German director Ralph Hector said: “Tea is Chinese culture. We Europeans connect tea with Chinese culture. We hope to spread Chinese culture through this program. "."

According to the chief creative staff, with the continuous enhancement of China’s international influence and the deepening of exchanges between China and Germany, Germans’ interest in Chinese culture is also growing. Chinese tea time is a bold attempt in the media field of Sino-German cultural exchanges and is intended to provide more perspectives for German audiences.


Korean KBS broadcasts large-scale documentary Super China received wide acclaim

At the beginning of the new year, the Korean public broadcast KBS television broadcast a super-sized documentary Super China. In the past, there were only three to four episodes of Korean large-scale documentaries, and seven episodes of Super-China. In recent years, Korea has produced a number of documentaries about China, but the reaction of the audience is so intense and unprecedented. After the launch of Super China, the average ratings of the seven episodes reached 8.7%, which was a rare achievement in the history of Korean documentary films.

According to the report, KBS is the largest public television station in Korea, and even the director of the television station is also designated by the government. As a result, important programs related to national policies and national awareness must be produced by KBS, and Super China is no exception.

The biggest difference between Super China and other documentaries that reflect China’s national conditions lies in the perspective of China. South Korea's description of China in the documentary focuses mainly on Chinese traditional culture, such as the noodle road made by KBS and won the documentary award at various international television festivals.

According to the report, the description of China’s political, social, and economic developments can be said to have still not escaped the Western media’s routines, emphasizing China’s unique political system, and the crisis as a big country against neighboring countries. Super-China, on the other hand, examines a vibrant China with a new perspective, and it feels refreshing.

Multi-file TV content of Chinese documentary categories was broadcasted in Europe and America.

365 Chinese dream stories were broadcast on Propervision TV in the UK. The story from Beijing, China has impressed overseas audiences and attracted the attention of more than 30 million spectators from the UK and other European countries and regions. The highest rating once reached 1.1%. A few days later, the good news continues to be heard. The third pole is purchased directly by the National Geographic Channel and will be broadcast on its television network covering more than 200 countries and regions. It is a very small number of Chinese self-documentary direct broadcast films. Success story.

Like China’s unique “tea culture”, tea is used to treat the world through tea culture, tea appreciation, tea smelling, tea drinking and tea tasting through the cultural connotations and etiquette of China, and the world seems to be gradually The humility and gracious hospitality that this state of etiquette in the East has always maintained, I believe that in the future more people from all over the world will understand the humble and courteous people through the Chinese elements of their national television programs. We hope to see it.


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