2016 latest recommended storm TV

After a series of preparatory work, Storm TV, who had high-profile declaration of war on Xiaomi and LeTV, finally handed over the first transcript.

"Storm TV sales reached 200,000 units in the first quarter, and this year's total must exceed millet," said Liu Yaoping, CEO of Storm TV. However, this figure includes the previous TV company's share of the brand's commander and Storm TV brand itself, which Storm TV sales of about 50,000 units.

Liu Yaoping attributed the rapid rise in storm sales to the advantages of offline channels and supply chain channels. This benefited from the 135 million yuan of storm technology acquired in July last year after the command of Riyoushun, its inherent offline channel to storm TV sales Brought great help.

Low prices may also be a key factor in Storm TV sales. Although LeTV has repeatedly pushed the price of television to the bottom line, the storm seems to be playing harder on the price war. Last December, Storm TV launched its first Internet TV product. Then in March this year, Storm TV will be priced at 2,000 yuan or less for 40-inch TVs. Next, Storm TV will also launch a 50-inch TV with a 2000 yuan file.

Judging from the data released so far, Storm TV seems to have made a good start. With the help of traditional television, Storm TV quickly achieved sales. But this company's TV development strategy can be said to be a path that is completely different from other companies.

Taking music as an example, it can be said that it is the leader of the Internet TV industry at this stage, and has sold 4 million units since its listing. But because a lot of money was betting on exclusive and marketing, LeTV has burned a lot of money in these years.

In 2014, LeTV acknowledged in its previous financial report that LeTV’s subsidiary LeTV (Tianjin) had a large loss, and we can see from the financial report that LeTV’s cost of content and marketing is relatively low. high.

Another player in the market, Xiaomi Company, after recruiting Chen Hao, spent a billion US dollars (about 6.507 billion yuan) to build a major league video website Xiaomi, the alliance includes more than 100 major domestic major video sites.

However, Yao Yaoping believes that the practice of betting on Super IP (Copyright) like LeTV does not last long, because even the best IP may be the best in the entire audio-visual market, and it is easy to enemies and cannot share the copyrights of other companies. He believes that the content industry is an industry with a long production cycle and high investment risk. The content is completely self-sufficient and does not conform to the laws of the market.

According to Liu Yaoping, the competitiveness of Storm TV's current television business is divided into three aspects: DT and VR computing platform ecology, content ecology, and IP entertainment ecology.

The first is the computing power. Based on the decoding and computing capabilities of Storm Technology, the DT and VR computing platform ecosystem will become the basic carrier for Storm TV content and entertainment. For example, through this computing platform, the user experience can be made efficient through the CDN acceleration and data distribution of TV content.

In terms of content ecology, the storm not only enjoyed the exclusive resources of Stormwind, but also reached cooperation with iQiyi, PPS, and Children's Paradise. However, unlike the content ecosystem of Xiaomi TV, storm content access is not a simple aggregation of many smart TV applications on the market, but it is to re-do digital labels by breaking up content providers' content resources and services. In addition, relying on the shareholders of Olympiad also let the storm have some exclusive IP advantages, which include betta, Yaomo, Jiajia cartoon, Austrian flying film industry.

In other words, the advantage of the storm itself is that even if there is no exclusive content, it will cover the vast majority of copyrights through cooperation. In addition, with the help of the technology accumulated by Storm Technology, it can provide users with a superior viewing experience.

"The storm's own positioning is not a movie company, but more like a content distribution channel as an operating user. Such an ecological strategy can make the storm can guarantee a certain exclusive copyright, but also can be open." Liu Yaoping said This method has a lower marginal cost, and now the content coverage of Storm is 3-5 times that of LeTV, but it does not need too high cost.

Although Internet TV is not an industry that takes too long to develop, each company is looking for a logic that suits its own development. According to Liu Yaoping's description, the development mode of Storm TV seems to be unique.

But the problem is that in the industry chain of the Internet TV industry, the most valuable should be the level of content copyright. Companies such as LeTV and Xiaomi are sparing no effort to build a content system, in order to be able to build a moat for the business model of the company. One example is that after Mango TV played the exclusive IP of "I'm a singer" and other heavy IP, the App is gaining rapid growth.

Although Storm TV has repeatedly stressed that costs are controllable, it is also a threshold that is not high. After Storm TV tasted the sweetness, traditional TV makers may also follow suit quickly, and the advantage of Storm TV will no longer exist. In fact, competitors have already smelled the opportunity. Let's take shares in TCL as a good example. The latter's advantage in sales and supply chain will not be weaker than the commander who cooperated with Storm.

"Compared to LeTV's construction of Internet TV built around Super IP, the current storm seems to be even more tricky," said a TV industry source. However, as the value of IP in the content industry continues to increase, storms may experience future storms. To a certain extent.

However, from an initial point of view, this approach is relatively cost-effective. This may also be the consideration of the storm as a listed company. After the A-share myth, the storm also urgently needs a convincing investor.

Liu Yaoping emphasized that although Storm Technology has gained investors' recognition in the A-shares, in fact, the storm still hopes to grow into a profitable listed company around the Internet and audio-visual services.