"The audience is transformed into users, communication is transformed into operations, channels are transformed into platforms, contents are changed into products, and products are transformed into services" This is the "X" strategy of Hisense Smart Home announced at the Hisense "VIDAA3" conference on April 23. As the leader of China's flat-panel TVs, Hisense performed frequently in April. First, it released a new generation of ULED display technology on April 8, followed by the release of "VIDAA 3" smart TV system, and then pushed the "X" smart strategy, demonstrating its success. Live in the living room internet entrance determination.
Unlike conventional product launches, Hisense chose the geek and media experience to release the "VIDAA3" smart TV system. Wu Song, co-founder of Luoji Thinking, and Zhang Peng, founder of geek park, were invited to talk with Hisense Product Manager to test this intelligent system with the most discerning and demanding Internet spirit. The result lived up to expectations.
VIDAA is a smart television system developed by Hisense United Canada team. It has previously released 2 generations of products. The "VIDAA 3" system released at the press conference on April 23 caught users' pain points, and the most commonly used operations such as switching applications were shortened to a minimum of 0.1 seconds. The 320,000-hour China's largest online video library, which is built with the resources of Lianhua Digital Media, and future TV licensees, occupies half of the total number of video game users in China, and will also be the first domestic Korean e-commerce application... “VIDAA 3†The release of the system has refreshed the industry benchmark for Internet TV.
Scene consumption digging living room economy
According to the analysis of the China Hongkong TV Research Center, the penetration rate of domestic smart TVs will reach 75% in 2015. The domestic market has so far sold 70 million smart TVs, accounting for 14% of all TVs. Smartphones broke out when their share was 10%, and smart TVs also reached the eve of the value explosion.
With smart TV as the breakthrough point, Hisense launched the “X†smart strategy. Liu Hongxin, the vice president of Hisense Group, announced that Hisense will formally upgrade its VIDAA 3-based system architecture to the “X†system.
Hisense's "X" system has three layers of meaning: First, scalability, and the "X" system will become Hisense's hardware system for all hardware devices. It will serve the entire group of smart terminals such as TVs, mobile phones, boxes, air conditioners, refrigerators, and wearables. Equipment, etc.; Second, the coordination between people and terminals, terminals and terminals. The “X†system will realize the integration of interactions between Hisense’s terminals and between people and terminals. The third is extreme speed, and the “X†system is the pursuit of ultimate experience. system. He stressed that "this is a strategy for the entire group."
Liu Hongxin concludes that Hisense's competition is U+X, and "U" (ULED) defines the image quality, and "X" defines the software system. With U+X, Hisense will be the first to open the 50 billion smart TV aftermarket, to dig the living room economy around the scene.
In fact, the value of the “X†system has already begun to appear. Take Smart TV as an example: As of March, the cumulative activation of Hisense Smart TV reached 9.5 million units, and the number of daily active users reached 3.56 million. Soon, the number of Hisense smart TV users will cross the "ten million scale" scale, and by 2017 this figure will increase to more than 30 million.
In the future, based on the autonomous platform of the “X†system, Hisense will provide services to 100 million in-stock users and nearly 40 million new users (consumer terminal products) each year to develop and realise user assets. With the popularization of broadband and the rapid development of the smart TV industry, the living room economy will become the next enthusiasm.
Hisense's "X" system has three layers of meaning: First, scalability, and the "X" system will become Hisense's hardware system for all hardware devices. It will serve the entire group of smart terminals such as TVs, mobile phones, boxes, air conditioners, refrigerators, and wearables. Equipment, etc.; Second, the coordination between people and terminals, terminals and terminals. The “X†system will realize the integration of interactions between Hisense’s terminals and between people and terminals. The third is extreme speed, and the “X†system is the pursuit of ultimate experience. system. He stressed that "this is a strategy for the entire group."
Liu Hongxin concludes that Hisense's competition is U+X, and "U" (ULED) defines the image quality, and "X" defines the software system. With U+X, Hisense will be the first to open the 50 billion smart TV aftermarket, to dig the living room economy around the scene.
In fact, the value of the “X†system has already begun to appear. Take Smart TV as an example: As of March, the cumulative activation of Hisense Smart TV reached 9.5 million units, and the number of daily active users reached 3.56 million. Soon, the number of Hisense smart TV users will cross the "ten million scale" scale, and by 2017 this figure will increase to more than 30 million.
In the future, based on the autonomous platform of the “X†system, Hisense will provide services to 100 million in-stock users and nearly 40 million new users (consumer terminal products) each year to develop and realise user assets. With the popularization of broadband and the rapid development of the smart TV industry, the living room economy will become the next enthusiasm.
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