Surface ULED technology short-term stagnation? The color TV industry's direction in the end who said

In the past few decades, the color TV industry has been in the era of supply chain leadership. What new technology TVs are introduced by manufacturers is that consumers can only purchase them even if they are expensive. But now it's not the same. With expensive next-generation OLED display technology TVs, users don't have to pay for it.


The Panasonic plasma (PDP) TV strategy has stood firm for more than 10 years. Plasma TVs have a picture quality much earlier than LCD TVs. Panasonic's failure, apart from the external factors of price competition with Korean and Chinese TV manufacturers, is a key point. Panasonic is reluctant to let go of the supply of plasma TV panels.

In general, panel makers account for about 60% of the panel's retail price. In the past, China did not have large-scale panel makers such as BOE (BOE) and CSOT (China Star Optoelectronics) in the upstream LCD panel industry. It could only purchase from Japanese or Korean and Taiwanese panel makers.

There have been domestic color TV companies who recalled that the Chinese TV industry had suffered a lot of losses from Japanese TV panel companies. Some Japanese companies sold inferior LCD screens to Chinese color TV manufacturers and did not have upstream panel manufacturing. Enterprises can only dutifully eat berberine, or they can make poor quality color TVs to sell to consumers, or they can count losses as a result of their abandonment.

In that year, Panasonic was unwilling to open a large-scale supply chain of plasma TV panels to its counterparts in China and South Korea and hoped to rely on leading technology to dominate the world's color TV market. In the era of smart TV, it can also be called in the era of Internet of Things (IoT). Whether in China or in the international market, the color TV industry is fragmented, and the color TV industry is no longer the era of LCD TVs. It can rely on a new concept product to be able to respond. Now is an era when users are "preoccupied."

Millet TV, WeChat TV, Youku TV, iQIYI TV, CHiQ TV .... A variety of TV new names appear in the TV market. From these TV names, we can clearly see that the subdivision of consumer TVs has become increasingly large.

When Xiaomi TV was released, it used to be "the first TV for young people", and young people were also the future of China's top six color TV giants and other joint venture color TV brands. When LeTV had just launched a low-priced super TV, many established color TV companies also dismissed it and thought that it would not constitute an impact, but now there is almost no color TV company that does not sell color TV products online. The more important thing is that the performance of many established color TV companies has experienced a huge decline or even a loss.

Industry analysts said that this is the color TV consumer market dominated by the supply chain in the past, that is, the time when manufacturers have the final say, and the transition to the era of users’ final say, in order to meet the various hardware, software and service needs of users, Traditional color TV brands have to cross-industry and Internet companies, or other real estate companies to in-depth cooperation, mining more subdivided color TV consumer groups, that is, deepen the "user experience."

Reflected in color TV manufacturing companies and panel makers, that is the camp differentiation. LG Display has always been inclined to develop OLED TVs and ultra-thin LCD panels. In view of Panasonic's failure in plasma TVs, LG has been wooing Chinese manufacturers, not only OLED TVs, but also spares no effort in LED TV thinning.

According to home network observation, because Samsung TV is still the leader of the global color TV, there are also many manufacturers who follow the development of LCD surface and quantum dot technology behind Samsung. Typical is Hisense UPLC TV.

However, Hisense Surface Quantum Dot ULED TV and Samsung SUHD TV, TCL Group TV + Quantum Dot Surface TV, LG Quantum TV have a big difference, that is, Samsung, LG and TCL have their own upstream LCD panel factory, and Hisense There is no own panel factory. In other words, the introduction of Hisense's curved surface ULED TV products is essentially a product driven by the supply chain.


At present, the four largest manufacturers of global color TV sales are Samsung, LG, TCL, and Sony. In addition to LG's focus on the development of curved OLED TVs, the other three are tending to develop curved LED TVs. The above-mentioned sources believe that in the rapid development of televisions today, Hisense will ULED TV curved surface although in the short term will help improve product profitability, but in the long term it is not realistic, there is no own panel factory, there is no independent technology operating system, blindly follow the imitation Other manufacturers are not a good idea.

According to the home network, many consumer users demand most television sets for picture quality, color, durability, and after-sales service. TV bends can only satisfy consumers' curiosity for a period of time. Once they feel fresh, Curved ULED TVs may be tomorrow's yellow flowers. In the past, TVs, smart cloud TVs, naked-eye 3D TVs, and game TVs promoted by color TV manufacturers have been replaced by new concepts. ULED will only be able to follow the flow once again, and the market will become popular again. Concept to repackage.

Samsung’s promotion of SUHD TV did not really highlight the surface features. A color TV industry source said that Samsung itself does both TV panels and terminal products. Now the TV concept has a high rate of elimination. Once a new thing comes out, the surface is replaced quickly, so Samsung's SUHD TV focuses on its TV. Picture quality, color, and the soft power of new operating systems, software, and content platforms.

According to HomeNet, Samsung expanded its surface TV model in 2015, but in the sales target of 60 million TV sets from Samsung, selling curved TV is just one part of it. In the international arena, many users are very interested in the Tizen system of Samsung TV. Samsung mobile phones are also gradually transferred to the Tizen system to get rid of overly heavy Google Android. This is an ecosystem game.

Industry sources said that the curved surface of LED TVs is more like a joint venture brand as a special additional feature to build, but it has been considered as a core technology concept by some Chinese manufacturers, which has to make the domestic color TV industry think deeply.

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