This year is the sports year. The attention of sports is unprecedentedly high. Of course, in addition to long-period events such as the European Cup and the Olympic Games, the Premier League in the five major leagues is also receiving much attention.
It is precisely because of the vigorous development of the sports industry and the strong inflow of capital circles that the copyright fees for sports events have increased by tens of times in recent years. The sale of the copyright of the Super League for five years and 8 billion yuan in price is an example. This has also led to more and more difficulties for users to see the genuine live broadcast/broadcast of the event, and has also attracted investment from companies such as Alibaba, Tencent, LeTV, Storm, Xiaomi and other Internet companies to increase their content.
Xiaomi teamed up with BesTV to play sports games
Overall, Xiaomi’s advantage lies in the hardware. Despite finding the portal veteran Chen Hao and the vice president of content operations and investment of Xiaomi’s company, increasing the content investment, the content operation still needs to be strengthened, especially the exclusive content.
However, compared with the music content purchased by LeTV, Storm, and other heavy purchases, Xiaomi had some easy way out. He cooperated with the copyright owners through the open platform to reinforce the content ecology. This is also the co-founder of Xiaomi Rice and the head of Xiaomi TV at the conference. Chuan mentioned the reasons for the amount of content to crush opponents. For example, this time, the cooperation between the Xiaomi Box and BesTV in the Premier League event is also an open strategy.
On August 2nd, Xiaomi Box joined hands with BesTV to organize a press conference for the Premier League event in Beijing. At the meeting, the two parties jointly announced: The BesTV Premier Zone officially landed in the millet box in the 2016-2017 season to provide rice flour with broadcasts and on-demand coverage of all 380 exciting events in the Premier League season. Playback. Millet box Premier League package is priced at 39 yuan/month and 299 yuan/year, and some events in the selected season will provide free viewing for rice flour.
This is a win-win match for users, Xiaomi and BesTV. On the one hand, there is no mention of exclusive words in the cooperation. Xiaomi can reduce the cost of copyright purchases, stick to old users with high-quality Premier League events, and open up new users; on the other hand, BesTV has 15 million terminals using Xiaomi TV and Xiaomi's box. The quantity plays a very important role in the operation of the content and helps to increase the number of BesTV users.
However, the open strategy does not provide Xiaomi with the advantage of user aggregation in terms of exclusive content, nor does he have access to the comprehensive benefits of copyright operations.
Millet TV, micro-profit operation to maintain differentiation
As an Internet company, Xiaomi and his opponents play different games. Wang Chuan mentioned that Xiaomi TV did not obtain users from its losses through rivals, even at a loss of 800 yuan on a television. It guaranteed that Xiaomi TV had a meager profit, which was healthy for the TV industry. I agree with this point, however, the number of users is a hard threshold, Xiaomi TV sales did not meet the industry's expectations, at least did not think that everyone expected the millet phone as a ride.
The data shows that in 2015 CoolTV sales exceeded 100W, and millet TV increased from 300,000 units in 2014 to 800,000 units in 2015. Rely on subsidized LeTV’s sales of 3 million units in 2015 and set a sales target of 6 million units in 2016.
As for whether Internet TV can fully adopt Internet thinking and gain operational value on a large scale, the industry is exploring. The top brand of Internet TV, including LeTV, is also trying to explore. What is certain is that since two different development methods have been chosen from the beginning, the future road will also lead to Rome.
Taken together, Xiaomi has developed a wide range of layouts around the home Internet. Xiaomi TV maintains a relatively different level of content and hardware from its rivals. It is open to reinforcing content and hardware, and it maintains meagre profits. Nowadays, it cooperates with BesTV and wins the Premier League event quality content, which is a big step in the layout of sports content.
It is precisely because of the vigorous development of the sports industry and the strong inflow of capital circles that the copyright fees for sports events have increased by tens of times in recent years. The sale of the copyright of the Super League for five years and 8 billion yuan in price is an example. This has also led to more and more difficulties for users to see the genuine live broadcast/broadcast of the event, and has also attracted investment from companies such as Alibaba, Tencent, LeTV, Storm, Xiaomi and other Internet companies to increase their content.
Xiaomi teamed up with BesTV to play sports games
Overall, Xiaomi’s advantage lies in the hardware. Despite finding the portal veteran Chen Hao and the vice president of content operations and investment of Xiaomi’s company, increasing the content investment, the content operation still needs to be strengthened, especially the exclusive content.
However, compared with the music content purchased by LeTV, Storm, and other heavy purchases, Xiaomi had some easy way out. He cooperated with the copyright owners through the open platform to reinforce the content ecology. This is also the co-founder of Xiaomi Rice and the head of Xiaomi TV at the conference. Chuan mentioned the reasons for the amount of content to crush opponents. For example, this time, the cooperation between the Xiaomi Box and BesTV in the Premier League event is also an open strategy.
On August 2nd, Xiaomi Box joined hands with BesTV to organize a press conference for the Premier League event in Beijing. At the meeting, the two parties jointly announced: The BesTV Premier Zone officially landed in the millet box in the 2016-2017 season to provide rice flour with broadcasts and on-demand coverage of all 380 exciting events in the Premier League season. Playback. Millet box Premier League package is priced at 39 yuan/month and 299 yuan/year, and some events in the selected season will provide free viewing for rice flour.
This is a win-win match for users, Xiaomi and BesTV. On the one hand, there is no mention of exclusive words in the cooperation. Xiaomi can reduce the cost of copyright purchases, stick to old users with high-quality Premier League events, and open up new users; on the other hand, BesTV has 15 million terminals using Xiaomi TV and Xiaomi's box. The quantity plays a very important role in the operation of the content and helps to increase the number of BesTV users.
However, the open strategy does not provide Xiaomi with the advantage of user aggregation in terms of exclusive content, nor does he have access to the comprehensive benefits of copyright operations.
Millet TV, micro-profit operation to maintain differentiation
As an Internet company, Xiaomi and his opponents play different games. Wang Chuan mentioned that Xiaomi TV did not obtain users from its losses through rivals, even at a loss of 800 yuan on a television. It guaranteed that Xiaomi TV had a meager profit, which was healthy for the TV industry. I agree with this point, however, the number of users is a hard threshold, Xiaomi TV sales did not meet the industry's expectations, at least did not think that everyone expected the millet phone as a ride.
The data shows that in 2015 CoolTV sales exceeded 100W, and millet TV increased from 300,000 units in 2014 to 800,000 units in 2015. Rely on subsidized LeTV’s sales of 3 million units in 2015 and set a sales target of 6 million units in 2016.
As for whether Internet TV can fully adopt Internet thinking and gain operational value on a large scale, the industry is exploring. The top brand of Internet TV, including LeTV, is also trying to explore. What is certain is that since two different development methods have been chosen from the beginning, the future road will also lead to Rome.
Taken together, Xiaomi has developed a wide range of layouts around the home Internet. Xiaomi TV maintains a relatively different level of content and hardware from its rivals. It is open to reinforcing content and hardware, and it maintains meagre profits. Nowadays, it cooperates with BesTV and wins the Premier League event quality content, which is a big step in the layout of sports content.