Four years ago, Microsoft officially released its next-generation operating system, Windows 8, which claims to be optimized for touch screens. It can be used on a variety of touch-screen devices such as tablets, so Microsoft unveiled a tablet Surface RT. And it is also equipped with a confusing Windows RT system. Obviously, whether it is Surface RT or Windows RT, after the release, the sound of the spit is constant, and then forced to Microsoft to clear the inventory at a loss.
However, despite the fact that the failure of Surface RT directly led to a backlog of $300 million in inventory, it does not mean that the Surface lineup ends. As time went by and Microsoft continued to improve, the 2-in-1 product was finally able to shine. Especially after the Surface Pro 3 tablet was released, Microsoft has been playing a catalytic role, successfully attracting more partners to participate and promote 2 in 1 growth in the hardware industry.
Now there are new facts that prove that Microsoft's efforts are still shining. According to the latest statistics released by third-party research firm Strategy AnalyTIcs, in the third quarter of 2016, only the Windows tablet was the only one in the tablet industry, and it was a significant growth. On the contrary, Android and iOS appeared. The situation of continuous decline.
Specifically, statistics from Strategy AnalyTIcs show that in the third quarter of 2016, tablet shipments based on the Windows platform skyrocketed 25% compared to the same period last year, with 7.3 million units shipped in a single quarter and accounting for total shipments. Approximately 16% of the market share. At the same time, tablets for the Android operating system plummeted by 17%, leaving only about 65% of the market. In addition, Apple's iOS tablet iPad shipments also experienced a 6% decline, with a market share of 20%.
The growth of Windows tablets is impressive
Tablet PCs with Windows and Android operating systems, although the gap between the entire field is still very large, but the relevant analysis believes that continuing to rely on the momentum of the 2 in 1 shape of the tablet, will continue in the next few quarters Gained a large market share growth. Especially after more partners and competitors have created more similar new products.
According to analysts at Strategy AnalyTIcs, the most obvious example of getting started with 2-in-1 devices is Apple, whose new product category, the iPad Pro, follows a similar idea to the Microsoft Surface for productivity.
"Microsoft has been leading the transformation of the tablet market, including the Surface Pro and Surface Book series. Apple is now relying on the iPad Pro, hoping to become a replacement for professional tablets or laptops. Many OME vendors in the PC camp, especially Those who previously focused on Android tablets are now focusing on higher-end, expensive 2-in-1 Windows tablets, primarily for increased productivity and versatility." Strategy AnalyTIcs, an analyst focused on tablet tracking Peter King said the analysis.
Finally, according to statistics, when it comes to sales of single-brand tablets, Apple is still leading, accounting for 19.9% ​​of the market. Ranked second is Samsung, with a market share of 14.1%. Lenovo and Huawei ranked third and fourth, with market shares of 5.8% and 5.4% respectively.
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