Double 11 Suning Tesco Launches "Laughing Allure" Open City Festival

IT168 Information takes one city and one place, fake internet, gathers the power of thousands and thousands of miles away, and creates a glorious move... At 8:58 on the morning of November 8th, with the help of heaven and earth drums, offering prayers, Suning Sun Weimin, vice chairman of Yunshang, together with Suning Real Estate, Suning Finance, Suning Wenchuang and Suning Sports, four major industry leaders jointly unveiled the “Laughing City”. This millennium antique town on the banks of Taihu Lake in Wuxi has opened its mystery.


Suning Tesco "Laughing City"

Top 100 Merchants Reproduce Prosperity Suning Tesco “Laughing City” Kaicheng

Dancing and singing songs, cooking wine, singing and lyrics, playing pots and archery, playing chess, horse-drawn parades, and martial arts... When you enter the laughing city, you are attracted by a rich life and business atmosphere. The evolution of all walks of life from ancient to modern times, eating and drinking in the city's well-being, interactive games of major brands, people instantly "crossing" back to the flower Tian Jin Di, the bustling streets and alleys.


Laughing City Opening Ceremony

Qingming Shanghe Street, Wenchang Lane, and Sujia Hutong constitute the “Laughing City” drama, which corresponds to the ancient commercial business, ancient cultural life and Suning industrial layout. Here, home appliances 3C, mother-infant beauty, supermarkets, and other major brand merchants lead the consumers to “cross the double 11” through the evolution of the brand lifestyle. Consumers can use Suning Yi Fu Bao APP to obtain free ancient silver tickets at Suning Bank and participate in various interactive challenge games in the city, gaining clearance and stamps, and enjoying the one-stop service convenience of “eat, drink, and buy”.


The Orchid Flower Shop attracts many tourists to stop

In the Hu Orchid Flower Press, there are peanut oil open ceremonies, selling oil challenge, the scene can also taste fried food; in the Wuliangye retro wine shop, visitors can taste the old wine while challenging the pot game, to understand the long history of Chinese wine culture; The 9th Imperial Dining Room is equipped with the Yukita Challenge, where you can have a milky white urn, a yummy porridge, a rainbow noodle, and a royal court meal. The Whirlpool has created a sculpting workshop with a history of laundry evolution. In the exhibition, visitors can also experience the methods of bar and laundry; Haier, Hisense, Changhong, Midea and other air-conditioning brands such as cosplay, Wu Gang, Moon Rabbit, and Guishou debut, a realistic version of the “Shenguang Palace” Come……

The most attractive places in the city are the shadow theatre and the market. The impressive shadow theater was created by Hisense TV makers. On one side is the 2,000-year-old folk gems and shadows. One side is a modern VR experience. One side is a silhouette made of animal skins or cardboard, and the other side is a 360-degree scene with no dead spots. Ancient light shadows and modern light shadows add up to each other.


On the market, the youth players will conduct friendly matches with the audience

In the ancient market of Sujia Hutong, besides having a variety of fun football events, the scene also invited star players to the scene to interact with the audience, and bring a unique cultural exhibition. As early as the Warring States period, popular entertainment games were football today. Starting from the Han Dynasty, Yi became a method of military training for the soldiers. In the Song Dynasty, there were organizations and artists, and in the Qing Dynasty, ice captains became popular. In the cultural exhibition, there are more ancient antimony objects for you to enjoy.

In addition, the Suning Real Estate Bus offers classical musical instruments and shadow play performances. Suning Culture and Creative Arts staged ancient theater dramas, and Suning Logistics and Escort provided free shipping. There were also Red Kid's Children's Hall and Juhui Market. Chinese characteristics restaurant, delicacies, and other food for consumers to "eat and drink and buy" enjoy the fun of the city.

Tens of thousands of people play across the "Wanbang State" Sheng Hui consumer

In addition to visiting the "alleys and streets" on the site, there are star network red live live in Wuxi for 3 days and 3 nights.

On November 8th, Betta Fish Feng Dimo, Ying Ke's second sister Alic, a live funny person and a chicken leg, etc. Dozens of net red will cosplay the ancient beauty of different countries such as Goryeo, Loulan, and ancient Egypt. "Wanbanglai" ceremony, online live "Laughing City" ceremony and garden activities; on November 9, more than one hundred top domestic Red Nets will form a net red shopkeeper group in the major shop guest "Treasurer", through the broadcast to the netizen They displayed ancient commercial culture; on November 10th, the Huquy Competition in “Laughing Allure” and the large-scale cross-over live show in Nanjing will also be broadcast online via the NET Red Live Stream. The turn of the online live drama will be released to provide consumers with more exciting and up-and-down interactive experiences.


Net Red staged "Wanbang State" ceremony

It is also known that Suning e-commerce “Laughing City” has already been “opening and welcoming” on November 1st. The “office worker” who cannot come to the field to view can also get one-stop service convenience without leaving home, picking up goods, visiting the ancient city without leaving the house, and receiving goods without leaving the house. .

The "Laughing Allure" covering an alleyway of a street, an alleyway, is an IP that reconstructs the ancient commercial ecology created by Suning's collection brand merchants, various industry friends and their own industries. Suning Tesco's double-line “Laughing City” created in Double Eleven is also a deep-rooted demand for direct user experience. It encourages consumers to experience the double-line fun of shopping while shopping. It is not only a tribute to the prosperity of the millennium business, but also will be Your own full range of formats and consumers share. The authentic licensed merchants of Baida Merchants reiterated the business rules of honesty and orderliness and genuine pricing. In the morning, they bought the afternoon logistics service to let consumers feel the rocket-like logistics speed; they experienced the offline online shopping experience or offline experience. Ordering on the back line allows consumers to fully feel the changes in the e-commerce culture to existing lifestyles and allow consumers to “rest assured that they like it”.

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