Smart lighting is not just control, the "product + internet" model complements each other

With the gradual launch of a new round of lighting competition, more and more manufacturers are beginning to make a real effort to "smart lighting", a big fat that needs to be expanded. However, the giants have already quietly buried their chips, doing the layout of the seemingly old-fashioned, cross-border "aligned".

Traditional lighting equipment manufacturers such as Philips Lighting, Osram, GE, Sunshine Lighting, Sanxiong Aurora, Op Lighting, etc. have successively launched a variety of intelligent LED lights, and are actively transforming into a total solution provider of intelligent lighting.

Of course, there are also many Internet and related equipment companies in China that have joined the intelligent lighting industry across the border. For example, giants such as ZTE, Huawei and Xiaomi have already started strategic cooperation with LED lighting companies.

Domestic LED lighting companies are involved in the field of intelligent lighting, and there are many more, such as indoor lighting, outdoor lighting, commercial lighting, special field lighting, and so on.

According to the latest relevant data, by 2020, the global smart lighting market is expected to reach 8.14 billion US dollars, and the compound annual growth rate between 2015 and 2020 is about 22%.

The smart lighting market presents huge growth potential in the next few years. So what stage is it now, and what is the real demand of the market? Let's listen to what these LED lighting companies say.

Op Lighting CTO Qi Xiaoming

Under the general trend of the Internet of Things, the intelligent lighting market has laid a good foundation after several years of exploration and development, and objectively has the conditions for the outbreak.

Opt believes that intelligent lighting is a development process from "control-intelligence--intelligence". At present, we have passed the stage of "single-lamp intelligent control", which is in the stage of "smart" to "smart". Realizing "wisdom" is a long-term evolution process, and the development of intelligent lighting is still very long.

If the confusion of the previous short-range communication protocol, the lack of user experience and lighting application knowledge, and the price limit the development of intelligent lighting, then at this stage, everyone's recognition of intelligence and the consensus reached have contributed to the maturity of objective conditions. The intelligent lighting market is already in a state of rapid development.

Whether it is professional intelligent lighting for buildings, hotels, etc., or intelligent lighting for home use, an intelligent lighting ecosystem based on the Internet of Things has been formed and continuously iterated, optimized and developed.

Op Lighting always adheres to the mission of creating value with light. Intelligent lighting can make light better and more comfortable and convenient for users.

As an important component of smart home, intelligent lighting is more to bring users a comprehensive life experience through the linkage of the entire intelligent system. Through cross-border layout, each company with its own position and focus on its own fields can bring the best intelligent enjoyment to consumers in the shortest time and maximize the value. This is exactly the strategic cooperation we choose with Huawei. The reason for smart home.

Intelligent lighting is not a technical build-up, but a humanized experience that enhances the quality of life invisibly.

Op Lighting has always advocated “people-oriented”. User experience is an important factor in the development of intelligent lighting. Only by constantly responding to their needs from the perspective of consumers, and through user experience to help us better improve products, both Complement each other, the development of intelligent lighting will be better and better.

At present, Opal's products are fully integrated with intelligent products such as cross-border products such as Xiaoou, Western-style vintage series that are very decorative and ready to be marketed, or ceiling lamps that cooperate with well-known audio brands.

But compared to product features, we pay more attention to the user experience. In addition to the one-stop full range of products, the application of comprehensive open and seamless docking, healthy light applications adapted to human circadian rhythms are the focus of Op. To provide users with the most comfortable smart home lighting experience, enjoying quality life has always been the pursuit of Op Lighting.

Wang Yancheng, President of Hongyan Electric

Hongyan Electric has led the industry development with the concept of “smart lighting” for many years. In 2015, Hongyan Intelligent Lighting System won the bid for the “2015 Industrial Transformation and Key Project” by the Ministry of Industry and Information Technology, which was supported by national special funds.

I believe that the Chinese economy is in a difficult transition period, and the real estate industry is “suddenly rushing”. The “sub-cake” model of lighting companies has evolved into the current “grab cake” stage, but this does not mean that the lighting industry “going down the river” because of the new The opportunity window has been opened.

At the macro policy level, supply-side reforms have pushed the lighting industry to low-end production capacity, from 'price wars' to 'value wars' to become industry consensus; the “One Belt, One Road” strategy can greatly enhance the global influence and competition of China's LED industry. force.

In addition, the advent of the Internet of Things era, the development of smart cities and smart homes also provide new development space for the intelligent development of the LED lighting industry.

As the proponent and practitioner of the concept of "smart lighting", Hongyan has its own development path.

Smart lighting is not a single networked luminaire or functional composite. In the future, intelligent lighting must be integrated into the smart home system and integrated with other smart home devices to truly realize the advantages of intelligent lighting.

General Manager of Sunshine Lighting

From the introduction of intelligent lighting to the "speaking" of industry enterprises, and now to the rational view, the entire industrial chain has gradually matured.

But for the user, smart lighting is now just a non-rigid demand. In fact, in the eyes of users, smart lighting is too expensive, too complicated, and unreliable. In fact, smart lighting is currently facing the problem that the overall technical solution is not mature enough and the user experience is not good enough.

Therefore, if intelligent lighting only talks about control and does not pursue the essence of light and lighting, then intelligence is empty. Intelligent lighting needs to combine products with the Internet and achieve it together.

As a result, smart hardware companies have mostly cooperated with the Internet platform, because it is no longer able to meet the current market. Internet companies such as Baidu, Ali, and Xiaomi have already entered the smart home market, and smart lighting is undoubtedly a breakthrough in opening the smart home market.

In China, the environment of intelligent lighting is the best. From a macro perspective, the construction of smart homes and smart cities is in full swing. From the LED industry, China is gradually becoming the world's largest LED manufacturing center.

To achieve intelligent lighting, in addition to the growth of demand, more importantly, technology must keep up, because technology upgrade is a threshold that must be passed, and more importantly, it must solve the problem of informationization.

Fan Zhikai, General Manager of Zhuo Naipu

For a long time, when talking about intelligent lighting, most people think that it is still only a concept, and the development has now begun to achieve partial implementation. For example, indoor lighting, office lighting, commercial lighting, indoor lighting has begun to gradually apply, of course, outdoor lighting as part of the independent existence, is also further applied.

In fact, everyone's understanding of intelligent lighting is still stuck in the dimming color. Domestic dimming, color grading, and sensing technologies have matured, but the sensing technology is still in its infancy, and there is still much room for improvement.

After continuous research and development and innovation in the last two years, everyone's acceptance of intelligent lighting is getting higher and higher. The previous technology was not mature enough, and it has been improved now, especially in the IC field, which is becoming more and more mature, truly simplistic and low cost.

For intelligent lighting, from the initial development, through continuous testing, and now form a small-scale application.

The smart lighting market is attractive, and many lighting companies at home and abroad are pouring into the layout. Even companies like Xiaomi, ZTE and Huawei are doing cross-border layout. And with their brand, marketing network, capital and other advantages are attacking the city.

In this regard, I think that "there is a specialization in the industry", but as a lighting company, it should be intelligent lighting with the mentality of "artisan spirit". After all, product power is the key.

For the customer, it is not smart to add a variety of elements to the lighting product. It is convenient to reduce the operation and even save the manual operation. In other words, the fool-like lighting products are the intelligence they need.

In addition to traditional linear IC products, Zhuo Naipu is also a product of key research and development layout. The biggest advantage of our products is “stable”. The future development is also based on market trends in advance, and continuously provide cost-effective products to meet customer needs.

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