"High-tech LED-technology application" October issue editor's message: butterfly effect

The "Butterfly Effect" was proposed by American meteorologist Edward N. Lorentz in 1963. The most common explanation is that "a butterfly in the tropical rainforest of the Amazon River in South Asia, occasionally flapping a few wings, can Two weeks later, it caused a tornado in Texas. "The reason is that the movement of the butterfly flapping its wings causes the air system around it to change and produce a weak airflow, which in turn causes the surrounding air or Other systems produce corresponding changes, which cause a chain reaction that ultimately leads to large changes in other systems.

Recently, we visited a domestic LED packaging equipment manufacturer. The company's R&D director saw our first sentence: "How much has the price of LED lighting terminals dropped this year?" I was wondering at the time, why not ask the package price? And directly ask the price of the LED lighting terminal? He smiled and replied that the price of downstream LED lamps did not decrease, and LED lighting always stayed in the "first year." In such a market environment, where can our equipment manufacturers be better off?

At present, domestic LED companies have two major trends in technology research and development, "Copy" and "closed doors". Everyone is thinking about getting something back from other companies or engineers. They don’t even think about taking out their own things to see if they are feasible. The result is not something that cannot be matched by the upstream, or that cannot be installed downstream, and the price is high. This kind of product is sent to the military, and the Finance Bureau should consider it. Unless you are completely "not bad money", you are willing to spend hundreds of millions of dollars every year to play "creative", even if you lose money is not Care, it is another matter.

Before I go to the packaging manufacturer to do the technology trend survey, I think that COB technology should be mature after several years of exercise. The result is that capacity is currently the biggest bottleneck, and it is clear that the equipment has not kept up. As the R&D directors mentioned above, they want to develop, want to change, and want to make high-performance equipment that is convenient for customers and increase production, but only limited to their own customer base, he is not clear what kind of equipment the market needs now.

Now, whether you talk about industry or technology, the most important thing is whether things can be accepted by the market. Our magazine reporters often encounter a very embarrassing problem in writing topics: Many companies regard their so-called core technology as a "baby". On the one hand, they want to know the real reaction of the market, but they don't want others to know. Even in the general technical problems of the industry, they are mostly indifferent. The same problem exists in the articles submitted by the magazine. The product is written with “small water” and even no ripples. The reviewer's review is concerned with whether your technology is forward-looking and feasible. It is completely meaningless to talk about “our technology is the best in the world”.

Recently, a certain company was "debunked" by high-tech LEDs because of some internal negative problems, and deliberately smashed high-tech LEDs to the industry, and claimed to be charged "media protection fees", in fact, it is nothing. I also heard the "media protection fee" for the first time. The engineers who wrote the manuscript to us all know that our magazine not only does not charge the "writing fee", but also gives the author of the article a certain amount of remuneration.

We encourage everyone to use the high-tech LED magazine as a public platform for technical exchanges, because the trend of technology development is not the "scream" of several big manufacturers, nor the decision of several so-called "experts" sitting together to make heads, the technology is ultimately Accepting the test of the market requires more recognition from the end customers.

The development of the industry requires the cooperation of the upper, middle and lower reaches, as the "butterfly effect" said. Every time the technological innovation of the industry requires the joint efforts of the whole industry, we hope that everyone will give valuable opinions on the new products and new technologies mentioned in the magazine, and also want to listen to the readers' voices on our magazines.

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