Sharp Sony Sony Matsushita Electric Appliances Co., Ltd. Loss of Japanese Characters

Sony, Panasonic, Sharp, Hitachi, and Toshiba, these famous "Made in Japan" brands, have been repeatedly "cold" in the recent past. They are poorly managed and have poor performance. Sharp suffered a huge loss once in a century, and Matsushita’s loss also hit a new high in Japan. Sony has lost money for four consecutive years.

The international financial crisis, the continuous appreciation of the yen, the “3.11” earthquake, and the strong competition of his country’s electric power companies have caused the once-famous global home appliance industry “Made in Japan” to suffer heavy losses. With the impact of innovative companies such as Samsung and Apple, will the once invincible "Made in Japan" be farther and farther away from us?

Japanese gold signs are no longer beautiful

The data released recently showed that in 2011, the Japanese home appliance giants were trapped in a huge loss of quagmire. The financial report shows that in fiscal year 2011, Sharp, the global leader in LCD monitors, expects a net loss of US$3.8 billion, setting a record for Sharp’s largest annual loss in 100 years; Sony, which once dominated the home appliance industry, is expected to lose 2.9 billion US dollars for the fourth consecutive year; another giant Matsushita’s net loss is expected to increase to US$10.2 billion, which will not only create Matsushita's annual loss record, but also set a new record high for Japanese manufacturing companies.

Toshiba, Hitachi and other well-known brands, the days are not too good, not a sharp loss or sharp decline in profits, especially in the display panel, television and other lucrative ace field, the Japanese big loss is particularly alarming.

Analysts pointed out that the dilemma of the TV business has become the "top of Achilles" that caused the three major home appliances giants to make huge losses. Last year, the "3·11" earthquake and Thailand's "natural disasters" led to the suspension of some home appliances production, which increased the company's logistics distribution and operating management costs, thereby suppressing some of the performance of home appliance companies.

In addition, the slowdown in world economic growth in 2011 and the fall in global stock markets led to a drop in demand in Japan’s export market. The continued appreciation of the yen and the intensifying debt crisis in Europe have further “shrunk” overseas markets, and overseas markets are precisely the Japanese home appliance giants.” lifeline".

Sharp's color TV business has a 2/3 dependency on overseas markets. The financial crisis led to sluggish demand for LCD TVs, which led to oversupply of LCD panels and sharp decline in LCD panel prices. LCD TVs and LCD panel sales accounted for about 60% of Sharp's total revenue. Sharp suffered huge losses. Sony and Panasonic also relied heavily on the export market. The global demand for color TVs and panel also caused Sony and Panasonic to bear tremendous pressure.

In overseas markets, it is increasingly difficult for Japanese home appliance giants to compete with lower-cost Korean Samsung, LG, and their counterparts in mainland China and Taiwan. Wang Yong, Secretary General of the Brand China Industry Alliance, analyzed that more than ten years ago, Japanese household electrical appliance companies took the lead in the world, but with the proliferation of technology, the gradual rise of household appliances companies in China and South Korea, under the offensive of high quality and low price, the advantages of Japanese companies The less obvious. In addition, “Chinese people also increasingly rely on China’s own brands, and the attraction of Japanese brands is gradually diminishing.”

In the wave of innovation in today's world, innovation is still not enough to be a common problem among home appliance giants such as Sharp, Sony, and Panasonic. According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, Japan’s home appliance companies have made little progress in technology, especially television services with large business shares.

One person in the industry also pointed out: “Every Japanese electronics company is facing similar problems. From TVs to monitors, from tablet PCs to smart phones, almost every major business unit has failed to continue to innovate, failing to lead the industry’s pioneers. product."

Does "Made in Japan" Go Far

Survey results from the survey company Display Search show that the market share of flat-panel TVs in global sales between January and September 2011 was: South Korea’s Samsung Electronics took the top spot, accounting for 22.8%; LG Electronics ranked second This accounted for 13.9%; Japan’s Sony and Panasonic ranked third and fourth respectively, accounting for 11.0% and 8.2%, respectively, far less than their Korean counterparts.

Is silence or explosion in silence? Has it been said that the highest level of "Made in Japan" in the home appliance industry is going to go?

In fact, under the severe situation, Japanese giants have “changed” to find “way out”. Sony announced its coaching change on the day of the announcement of the third fiscal quarter of 2011, and appointed Kazuo Hirai as president and chief executive officer. Kazuo Hirai, who is well-versed in the PlayStation business and online entertainment business, will build a new management team and implement four business strategy reforms that will reshape TV business, digital imaging, smart phone and game business.

On November 1, 2011, Sony cut its television business into three divisions responsible for LCD TVs, outsourcing and next-generation TV business. At the end of 2011, Sony will sell nearly 50% of the liquid crystal display joint venture S-LCD to the joint venture partner Samsung. However, this still did not reverse the loss of Sony TV for eight consecutive years.

President Matsushita Ta-Ping Wenxiong once stated that Panasonic is expected to achieve V-shaped recovery in fiscal year 2012. Panasonic will focus on high-value-added products for the television department of the “large deficit”. At the same time, he hopes to transform Matsushita into a leader in environmentally friendly and innovative products such as solar panels and automotive batteries.

Sharp recently announced that it will reduce the production capacity of its LCD screen factory in Osaka, Japan, by 50% to reduce inventory pressure brought about by the slump in TV sales. In the fourth quarter of 2011, Sharp announced its entry into the "white electricity" market.

Experts in the industry analyzed that in the coming winter of home appliances, Sharp, which does not have the advantage of white electricity, hopes to use white electricity to restore the market. Some of them are “suddenly”: Even if they enter the high-end market, they will still be attacked by Siemens, Samsung, LG and other public brands. Difficulty.

Liu Buchen, an expert in the home appliance industry, said that Japanese household appliances should rise. The first is the development of new products and new technologies. Second, we must abandon traditional home appliances, turn to new energy sources, batteries, and medical devices.