The “renewal of old” policy ends at the end of 2011, and another round of home appliance support policies will soon come. In the absence of home appliances to the countryside and the trade-in and other concessions, China's home appliance market in the New Year's Day, Spring Festival and other factors, the general sales of home appliance stores after the holiday season. The author recently visited some of the city's home appliance stores and found that after the holiday season, household appliances consumption was significantly less popular than during the Spring Festival. Although Valentine's Day is approaching, it is in stark contrast to the bustling crowd preparing for the new year. After years, the city’s home appliance stores are relatively deserted.

Reduced sales of home appliance stores began after the holiday season, some home appliance stores are still carrying out some promotional activities, but attentive consumers will find that their promotional efforts are worse than before, the flow of people is relatively small. In the first week of the year, the author saw a number of home appliance shopping malls such as Gome and Dashang Electric. Before the end of many brand regions, only a few sporadic customers had an unobtrusive presence. The sales staff were a little bored, and they were very busy. The store has become very deserted. After consulting with sporadic consumers, the author discovered that many citizens hope that they can also purchase promotional TVs after the holidays, but now most of the sales promotion methods of the stores are basically rebates and gifts. In fact, a large part of consumers still hope that direct discounts will be more affordable. Ms. Liu felt that the current preferential conditions still could not touch her. “When I came to visit and saw the Spring Festival activities, it was a lucky draw to send the word 'Fu' and what the Spring Festival was. The price also dropped a bit. Now that the holiday is over, some electrical appliances are not even broken.” The question of a salesperson in a household appliances store explained that due to the relatively large number of home appliances, replacements are also relatively fast and cannot produce a unified "discount." Therefore, most of them use coupons, gifts, etc. as a promotion method.

Many people in the industry frankly stated that due to the influence of factors such as the New Year's Day and the Spring Festival this year, the consumption of the Spring Festival has long been overdrawn. Therefore, many home appliance people believe that the promotion of great efforts is also a loss, so the next promotion efforts will not be large, after-sales appliance sales will be relatively deserted.

From the perspective of sales of other home appliances, whether it is the gas stoves, range hoods, etc., which are currently relatively unpopular, or the popular flat-panel TVs, refrigerators, and washing machines, the sales efforts in recent days are far less than those of years ago. "The promotion is really not as good as before." The staff of a shopping mall admits that the reason why the promotion was not vigorously promoted is because the "exchange for old" policy is over and considering that people return home to visit relatives and the flow of people visiting home appliance stores will be reduced. In December last year, the news about the end of the "old-for-new" policy continued to start the market at the end of the year. "The state's regulation of the real estate market has constrained the purchasing power of housing to a certain degree. The real estate transaction volume has dropped and the sales of home appliances are bound to fall. ."

3D Channels Launch 3D TVs and Enter People's Perspectives In 2009, an “Avatar” introduced 3D images to the eyes of ordinary consumers. In 2011, Skyworth, Konka, Changhong, Hisense, Haier, TCL and Samsung, LG, Sony and other Chinese and foreign brands have launched their own brand of 3D TV. In 2012, China's first 3D TV test channel was piloted on New Year's Day, and the Spring Festival Gala was broadcasted using 3D technology. Although the termination of the “renewal of old” policy for home appliances has had some impact on home appliance sales, the debut of 3D TVs has brought new hope for home appliance sales.

The 3D TV channel officially launched this year on the Spring Festival made 3D TV hot and popular, making it an upsurge for household appliances in 2012. At present, more than 20 color TV brands sold in various shopping malls basically sell different models of 3D TVs, ranging in price from 1,000 yuan to 10,000 yuan. There are also many consumers who consult 3D TVs in the stores. The author consulted a number of sales staff learned that basically all brands are randomly presented 3D glasses. Among them, the price advantage of domestic brands can not be ignored, a Skyworth 42-inch 3D TV prices 3699 yuan, while Hisense a 46-inch 3D TV is also only 4999 yuan. Although the price of foreign-branded 3D TVs is slightly higher, it is now gradually reduced to 1 to 2 million yuan compared with the price of 350,000 yuan in the previous two years.

The large screen can indeed bring shocking 3D audio and visual enjoyment. Samsung's 46-inch 3D TV is priced at 11,190 yuan and Panasonic's 46-inch plasma 3D TV is priced at 5,099 yuan.

According to the statistics of DIGITIMESResearchStreetPrice, as of January 2012, the global market for LCD TVs in the five major markets of the United States, the United Kingdom, Germany, Japan, and China, and in the case of the ScanRate, is still slowly moving toward high speed (100/120Hz+200/240Hz). In the aspect of backlight technology, the proportion of LED-backlit models has risen to 76%; in 3D, the proportion of commercially available 32-inch or more 3D LCD TVs has increased to nearly 40%. This also means that most TV manufacturers have gradually shifted their center to 3D technology.

Although manufacturers vigorously introduce new 3D TVs, but for the current 3D TV must wear 3D glasses to watch, watch too long and easy eyestrain and other issues, the relevant experts analyzed, maybe the consumer is not yet fully prepared, and now TV manufacturers 3D technology really needs improvement. However, the 3D TV era is truly coming, and 3D technology will become one of the standards for television technology.