Famous Brand and Blue Ocean Strategy

The rapid development of the celebrity has attracted wide attention from the industry; the brand influence of the celebrity is obvious to all. To this end, Mingpai Lighting Marketing Director Huang Dongli said in an interview with this reporter that the continuous rapid growth of Mingpai Lighting is also benefited from its implementation of the Blue Ocean Strategy and its role as a brand.

Brand power

Mr. Huang Dongli admits that brand is a kind of product and even a sign that a company is different from other companies and products. The function of the brand is to promise the benefits, functions and self-expression of consumer products, so that consumers can clearly and clearly identify and remember. What makes a product unique is that the brand is the main force driving consumer recognition and product love.

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