As we all know, because of the particularity of its products, the lighting industry's effect and quality must be fully reflected in practical applications, so it is not easy to promote through other media, such as online platforms and TV media. The exhibition is an important way for lighting companies to promote, and for lighting companies that focus on foreign markets, international exhibitions have become an important platform for them to go global. At present, there are dozens of exhibitions related to various types of lighting industry in the world every year, including lighting exhibitions, building materials exhibitions, gift exhibitions, bathroom exhibitions, etc. What are their characteristics? How should lighting companies use their limited budget to effectively exhibit? To this end, the reporter visited Qu Jing, director of the marketing department of Global Markets, which has extensive experience in international exhibitions. 
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