Fujian Yuanguang Yaming Sun Shiping comments on industry winter (Figure)

The lighting industry has come in the winter since the winds of 2008 have been screaming to the wind and the wind is pressing, and more and more vivid and true has become an issue that Chinese lighting companies cannot escape. By November 2008, small and medium-sized lighting enterprises had closed down in the cold, and the first batch fell in the industry in the winter; there were also enterprises that were safe and arrogant, and they were nothing in the fluctuations of the industry. Is the industry coming in winter? Who will fall, who will stand? How do you spend the winter? Aladdin Lighting Network has no good policy, but knowing that only the lighting industry has condensed, it is only possible to tide over the difficulties together. So there are this series of interviews with the main domestic lighting companies, the main foreign trade lighting companies; big brands, small businesses; listed companies, domestic pioneers a series of voices from the company, let us understand the most real views of the industry winter.
This article reviews the industry winter for Fujian Yuanguang Yaming Sun Shiping.

Sun Shiping, deputy general manager of Fujian Yuanguang Yaming

Does the lighting industry enter the winter?

The winter of the industry has arrived, and this is not to be questioned.

The winter of the lighting industry is not incomprehensible. China's economy has been developing rapidly for 30 years, and the world's economy has been rising. This time, the US subprime mortgage crisis triggered a new round of financial crisis, but its emergence is also inevitable.

Reflected in the lighting industry, the feeling of winter is more severe, because the customer base in this industry is mostly in the factory, engineering, the economic crisis brings down the demand, the market shrinks, and it is inevitable that there will be more and more porridge. In the lighting industry, the investment in fixed assets declined, the original engineering market shrank, and the original planned technological transformation had to be abandoned due to insufficient funds. Not only is there such a rumor circulating in the industry, but among the peers I have encountered, there are also many companies that have said that they have encountered difficulties and their days are sad. It is indeed difficult for traditional businesses and dealers to survive.

When will the winter pass?

Winter is not a short-term process. In a year or two, the winter of the lighting industry will not end. But I think we can look for warmth in the winter and look for opportunities from the predicament. You must know that winter is not always rainy, and warm sunshine can still be expected.

Winter measures?

I think the example of the toy factory can give lighting companies a special idea to inspire a toy to produce traditional and low-tech toys such as electronic dogs and dolls. Now there is no order to be made; another company mainly produces robots and other novel ones. High-tech toys, 2009 full-year orders have been filled with the company's own positioning and characteristics will bring different market reactions.

Therefore, the key to lighting companies to spend the winter is to rely on themselves: government policies, bailout tests, etc. can make us more confident, but can not rely entirely on this. It is fundamental that enterprises are self-reliant, relying on technology and innovation to determine their own development foundation.


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