When it comes to choosing a location for a company's data center, the decision is one of the most critical ones they'll ever make. There are countless factors to consider—ranging from infrastructure capabilities to long-term scalability and security. While not every potential site can be visited in person, virtual reality (VR) is now offering a powerful alternative that brings the experience directly to the user.
Flexential, a leading data storage solutions provider, has partnered with Concept3D, a 3D modeling company, to offer an immersive VR experience that allows customers to explore their data centers remotely. This innovative approach gives clients a realistic view of the facilities without the need for physical travel.
The VR tour was first introduced at the Gartner IT Infrastructure Conference in Las Vegas in 2017, where it generated significant interest. Attendees were able to walk through the digital representation of Flexential’s data center, gaining a better understanding of its layout, technology, and operational efficiency.
With competition in the data center industry growing rapidly, Flexential sees VR as a valuable tool to attract new clients. By sharing VR links with potential customers, the company can provide a compelling preview of what they offer, making the sales process more engaging and informative.
Jeff Gaillard, Flexential’s Chief Marketing Officer, said, “The moment our team saw the 3D experience created by Concept3D, we knew we had something special. Our data centers are our core asset, and this technology allows us to showcase them in a way that truly captivates people.â€
Robert Johnson, Deputy Director of Business Development at Concept3D, added, “We could see the excitement on people’s faces as they experienced the VR and immersive media. It wasn’t just a passive tour—it allowed visitors to interact with the sales team, ask questions, and really understand the value Flexential offers. This kind of engagement is exactly what we aim for in commercial presentations.â€
As technology continues to evolve, VR is proving to be more than just a novelty—it's becoming a key part of how companies showcase their services. Whether at trade shows or through digital outreach, VR tourism is set to play a major role in the future of business marketing and client engagement.
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