In 2016, Hisense made a bold move by becoming the top sponsor of the European Cup. The slogan "Hisense TV, the world's first" was widely recognized and remains memorable. In 2017, the company invested $100 million to become the official sponsor of the 2018 World Cup in Russia, showcasing its strong international ambitions. As a sponsor of such a prestigious global event, it is essential for manufacturers to offer products that meet international standards. This commitment to quality is evident in the development of Hisense U9, a 75-inch flagship TV designed to compete with the best in the market.
The Hisense U9 TV, released as a limited edition for the 2018 World Cup, is available in only 2,000 units worldwide. It represents the pinnacle of Hisense’s ULED technology, featuring advanced features like 1,056 dynamic backlight zones and the Hiview image quality engine. These technologies allow for a more natural light effect, with precise control over brightness and color, resulting in an exceptional viewing experience. The U9 is not just a television; it's a technological marvel that combines high-end design with cutting-edge performance.
Hisense's strategy of internationalization has been central to its growth, and the U9 is a clear demonstration of this approach. The TV’s industrial design exudes luxury, with a rose gold metal base and a 75-inch screen that commands attention. Every detail, from the minimalist remote control to the wide range of interfaces, reflects a commitment to quality and user experience. The TV also includes a custom serial number on the back, adding to its exclusivity and collectible value.
During testing at the Zhongguancun Online Appliance Testing Center, the U9 demonstrated impressive picture quality. Its NTSC color gamut reached an impressive 109.5%, far exceeding industry standards. This high color accuracy ensures that images are vibrant and true-to-life, while the advanced backlighting system provides excellent contrast and depth. The HDR video test further highlighted the U9's capabilities, delivering sharp details and rich colors even in challenging lighting conditions.
The U9 runs on the VIDAA 5.5 operating system, which offers a smooth and intuitive user interface. It supports personalized settings, making it easy for users of all ages to navigate. Additionally, the AI voice assistant is one of the fastest in the market, responding almost instantly to voice commands. This feature enhances the overall user experience, making the TV more accessible and convenient.
Content-wise, the U9 is packed with options. It integrates with popular platforms like iQiyi, offering a vast library of movies, TV shows, and educational content. The UI is well-organized, making it easy to find and enjoy various genres. The TV also includes a dedicated shopping button, allowing users to browse and purchase products directly from the screen.
Overall, the Hisense U9 is a remarkable product that stands out in the high-end TV market. While there may still be some gaps in design compared to top international brands, its performance and innovation make it a strong contender. With its unique blend of technology, design, and functionality, the U9 is a must-have for anyone seeking the ultimate audiovisual experience. Limited to just 2,000 units globally, it's not just a TV—it's a piece of history.
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