The iPhone X, featuring an OLED display, was finally launched, but the use of OLED technology in the television industry has been well-established for years. Recently, at the OLED Summit in the TV sector, major companies promoting OLED technology, along with panel suppliers like LG Display, came together to discuss the future positioning and development trends of OLED in the market.
OLED screens offer a range of advantages that make them stand out. They are flexible, capable of bending and folding, and have self-luminous properties. These features not only allow for innovative design possibilities but also enable ultra-thin TVs. For instance, LG introduced the concept of "wallpaper TV" at the AWE show this April, with a thickness of just 2.75mm. This level of thinness is made possible by the self-luminous nature of OLEDs, which eliminates the need for a backlight.
Currently, 13 companies use OLED as their main product, including LG Electronics, Skyworth, Konka, Sony, and Panasonic. One of the key reasons for adopting OLED is its flexibility, which allows for greater potential in future product innovation. The ability to create curved or foldable designs gives manufacturers more creative freedom in shaping their products.
However, despite these benefits, OLED technology still faces challenges. According to Liu Buchen, an industry analyst, high costs and limited production capacity remain significant obstacles. The supply chain for OLED TV panels is still underdeveloped, and global production capacity is expected to reach only 10 million units by 2020—accounting for just 4% of total TV sales worldwide. This low proportion highlights the current limitations of the OLED market.
Looking ahead, the future of OLED appears promising. In the first half of this year, the penetration rate of ultra-high-definition TVs in China reached 57.7%, far exceeding the global average. With an average TV size of 47.4 inches, Chinese consumers are showing stronger purchasing power and higher expectations for premium products. This trend positions OLED TVs as a strong candidate for meeting the needs of this growing market segment.
As OLED technology continues to mature and move from research labs to commercial applications, more companies are expected to enter the market. With increased investment and broader adoption, the OLED TV market is likely to expand significantly in the coming years.
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