Cable TV is no longer compatible with today's mobile internet lifestyle. It makes sense that many people don't like it, given the numerous ways to relax and entertain themselves these days. According to a BBC report, an increasing number of consumers in North America have completely cut the cord and moved away from traditional cable subscriptions. A survey of 1,200 American consumers revealed that only 40% of users are still considering cable TV, and younger generations are especially uninterested in it.
From real-world data, we can see that only 31% of people aged 18–29 watch cable TV, compared to 52% in the 30–49 age group, 70% among those aged 50–64, and as high as 84% for those over 65. The trend clearly shows that as people age, their reliance on cable TV increases—though this doesn’t mean it’s still relevant or preferred by all.
This shift isn’t just happening abroad. In China, more and more users are growing frustrated with cable TV. At the end of the second quarter this year, the number of digital cable TV subscribers dropped below 160 million for the first time, reaching 159.93 million. This decline has been significantly influenced by the rise of IPTV and OTT services, which are offering more flexible and modern alternatives.
The rapid growth of IPTV has been driven largely by telecom giants like China Mobile, China Unicom, and China Telecom. By 2016, these three companies had already accumulated 100 million TV users, while it took CATV nearly 45 years to reach 260 million users. Faced with this challenge, the radio and television authorities have started exploring new business models and innovations, but so far, the results have been limited.
As the market continues to evolve, it's clear that cable TV is struggling to keep up with changing consumer preferences and technological advancements. Whether it can adapt or be replaced entirely remains to be seen.
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