Cable TV is no longer compatible with the fast-paced, mobile-driven lifestyle of today. It's completely understandable why many people are turning away from it—there are simply too many ways to unwind and consume content. According to a BBC report, a growing number of consumers in North America have completely cut the cord. A survey of 1,200 American consumers found that only 40% of users are still considering cable TV subscriptions. Younger generations, in particular, show little interest in traditional television.
As shown in real-world data, the percentage of young people aged 18–29 who watch cable TV is just 31%, while the rate increases significantly with age: 52% for those aged 30–49, 70% for 50–64 years old, and as high as 84% for those over 65. This trend clearly shows that older generations are more attached to cable TV than younger ones.
This shift isn't limited to foreign markets. In China, cable TV is also facing growing dissatisfaction. At the end of the second quarter this year, the number of digital cable TV subscribers dropped below 160 million for the first time, reaching 159.93 million. Meanwhile, services like IPTV and OTT have gained significant traction, directly impacting the growth of cable TV users.
The rapid rise of IPTV has been driven largely by telecom giants such as China Mobile, China Unicom, and China Telecom. By 2016, these companies had already accumulated 100 million TV users, a figure that took CATV nearly 45 years to reach 260 million. This development has forced the Radio and Television Department to recognize the crisis and explore new business models and revenue streams. However, their efforts so far have yielded minimal results.
The future of cable TV looks uncertain. As streaming services continue to evolve and offer more personalized, on-demand experiences, the demand for traditional cable TV is likely to decline further. The industry must adapt quickly or risk being left behind in an increasingly digital world.
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