Skyworth Digital Enters Virtual Reality Leads Enterprise's Innovation and Development

On the night of April 20th, a quarterly report released by Skyworth Digital indicated that operating revenue in the first quarter of 2016 was RMB 1,664,868,800, up 63.20% year-on-year. At the same time, the total assets of the company at the end of the first quarter were RMB 643,069.88 million, an increase of 5.78% from the beginning of the year. Regardless of performance or assets, Skyworth figures can be said to have achieved a “good start” this year in the first quarter. At present, the main business of Skyworth Digital is the R&D, production, and technical services of digital video broadcasting system products. However, Skyworth Group executives stated that the company will intensify its innovation efforts in new areas including VR (Virtual Reality). , consolidate the foundation for transformation and upgrading.

VR swept and joined forces with Tencent to enter virtual reality

According to a recent Goldman Sachs report, the VR/AR market is expected to reach 182 billion U.S. dollars in 2025, of which 110 billion U.S. dollars will be hardware and 72 billion U.S. dollars will be spent on software. In China, many large-scale enterprises have formally laid out VR fields, and the industry is still at a preliminary stage of exploration. In the face of such an incremental market that has potential for transformation and is still at an early stage, Skyworth, as a well-known large-scale high-tech listed company in China, has also started to deploy the VR split machine market. Cooperation with Tencent is also an important step for the company to seize the “entrance” of the home Internet. . For the 2016 business plan, Skyworth Digital stated that in addition to existing businesses, it will focus on promoting mini-mini console market in the first half of this year to create high-end game console brands, enter the VR field, and launch games, video and music services. business. "At present, a micro-game machine that uses a mobile phone as its main peripheral device, and uses a TV (parametric picture article) screen as its main output has been successfully developed. This is a multi-screen living room entertainment game device, "says informed sources.

In November 2015, Tencent teamed up with the company to launch a mini Station micro-game development plan. The research, manufacturing, marketing, sales, and content of games other than games are the responsibility of the company. Tencent is responsible for the provision and operation of game content. Both parties share the user platform and Operating income. Liu Guibin, deputy general manager of Skyworth R&D Center, estimates that in 2016, mini Station can achieve sales of 500,000 units. "As for the sales target for 2017, it depends on the sales situation this year."

It is reported that mini Station is located in the home console market, in addition to the regular version, will also launch VR version. At the same time, the company will also release a split-type VR helmet this year. The operating system is developed by Skyworth Digital and Tencent. The content is supported by the mini Station, a game console box that is jointly developed by the two parties. Mild game players. "With the support of Tencent's sophisticated payment and social ecosystem and rich game resources, it is expected to acquire a large number of users and become an entry point for Skyworth's digital entry into the VR field. As a top strategic partner of Tencent, the company has a high starting point for entering the VR field. The development space is worth looking forward to.” There are securities analysts believe.

Continuously implement innovative ideas, comprehensively layout digital intelligence industry

Since Skyworth Digital was listed in July 2014, its main products are network set-top boxes, including DVB cable, digital satellites, digital terrestrial, direct broadcast satellites, intelligent interconnection convergence, etc.; the main broadband network access equipment includes intelligent gateways, EPON, and C-Docsis. And other products. Last year, the company sold 22.8 million sets of set-top boxes, of which domestic revenue accounted for 65%, and the company became one of the largest set-top box manufacturers in China. As a professional set-top box manufacturer with more than 84 million in-stock users, it has been at the forefront of the industry in the direction of new product development and investment. According to Shi Chi, president of Skyworth Digital, “There are thousands of professional R&D teams in Skyworth Digital. We have been making smart devices with an open mind and actively seek strategic cooperation with companies with Internet advantages to create new box products that better understand TV. ."

At the same time, Skyworth Box has launched the Tencent Q+, Mango TV, Baidu Shadow Stick 3S Custom Edition, Mini Box, i71S II and other box featured products under the concept of user concepts and product operations launched around the family, and the market responded well. At the previous CITE2016 exhibition, Skyworth Box A9 launched by Skyworth and Tencent Video continued to inject innovative elements in product design, hardware configuration and content, and was selected as the “2016 CITE Innovation Product Award”. In terms of product sales channels, Skyworth Digital has also achieved initial success with its e-commerce platform. In 2015, the number of OTT boxes sold by the company in online channels such as JD.com, Tmall.com, and Weipin.com increased by 122.9% year-on-year; application store users activated 7 million. Skyworth Smart TVs activated 12 million. In terms of foreign markets, the company’s overseas revenue accounted for 35% in 2015, and the company ranked first in China's set-top box industry for six consecutive years.

Based on this, the company actively expanded its new operation and service market. At present, the company and Tencent have jointly launched a series of new products: “Skyview Internet Q+ Online Sales”, “AviChina Internet OTT A9”, Skyworth Smart Routing R3, “Terminal + Platform + Content + Service”, and at the same time expanding the value-added service operations with radio and television operators, operations and services based on the autonomous OTT cloud platform, smart homes, and O2O housekeeper door-to-door services, etc. Liu Guibin said: “For companies, sales of OTT The box is just a clue. The key is to superimpose content and services on the hardware. Otherwise, the scale of revenue and profit is also limited. Therefore, Skyworth Digital and Tencent enter the game field to accelerate the transition from hardware to content and services. ”

Faced with the new changes and new challenges in China's economic and social development during the “13th Five-Year Plan” period, the state proposes innovation, innovation, responds to challenges through innovation, seeks opportunities through innovation, promotes innovation-driven development strategies, and strives to achieve corporate development. Improve quality and efficiency requirements. Skyworth Digital is fully implementing the national “13th Five-Year Plan” and developing, researching, producing and operating digital video broadcasting system products and technical services based on the main business. Shi Chi emphasized that while exploring the new business model of “Internet Plus,” Skyworth Digital will also adhere to the integration of independent innovation and industrial development to shape new advantages in business development and promote the development of the company to the high end.

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