On May 31st, LeTV held a press conference in Beijing to formally announce the relevant strategy of “big screen gameâ€. At the same time brought 3 new products of its Super Series 4 TVs: the mainstream 55-inch Super 4 X55, and 43-inch X43 and 40-inch X40; both equipped with a new Mstar6A938 processor and 3GB of memory, and support for HDR painting Quality enhancement technology.
According to reports, LeTV's related data shows that currently there are 35% of LeTV users with games as the main application scenario, which exceeds 34% of online video. At the same time, in the "big screen game" strategy, LeTV will start with the hardware configuration, game content and related accessories in three directions, to enhance the TV performance faster, and introduce more game accessories like somatosensory handles, today released a The 299-yuan LeTV somatosensory pistol brings a 799 music video game stage.
Content also cooperates with game giant Ubisoft, and will launch a large-screen TV version and game "Assassin's Creed: True Color" on Q3, and will launch more than 3 game titles each year in the next two years. In addition, LeEco has also established LeTV Entertainment for games and R&D and customization. It also cooperated with 95% of domestic large-screen game manufacturers. The first large-scale RPG online game is “Infinity Fantasy†and will be released in June. Open beta on the 18th, officially opened on July 24th, and also introduced South Korea's large-scale FPS game "black team" series.
In the specific TV new products, the newly released 3 Super 4 series are integrated design, continuation of LeTV TV ultra-thin metal body characteristics, X55 thinnest at 9.9mm, only 2/3 ultra 3 X55 , X43/X40 is 8.9mm, while supporting custom speakers with Harman Kardon certification.
In terms of hardware configuration, the Ultra 4 X55 is equipped with the latest Mstar6A938 processor and T820 GPU, uses a 3GB+32GB memory combination, Bluetooth supports BT4.1BLE, and has a lower latency.
In terms of picture quality, the Ultra 4 X55 uses a 45% resolution 85% high color gamut 55-inch panel that supports HDR10 and 9-channel HD video hard decoding with live wall functionality. At the same time, in quality technology, the new dynamic image processing technology MEMC has been added, which can reduce the dynamic picture delay. It also has a 4K e-color engine Pro, which can better restore the picture color and details.
Content, it is still LeTV's customized system, in addition to the original online video and other content, the biggest difference is that it is currently fully implemented in the focus of operating content, has covered the children, music, sports, shopping and specialized desktop, game content is also A comprehensive update will be carried out and the VR panorama video area will be updated on June 14th.
It is reported that LeTV 4 X55 TV is priced at 3,599 yuan and comes with a 149-yuan music video game controller. The standard version of the 3G+16GB Super 4 X43 and X40 are respectively 1899 yuan and 1699 yuan. Upgraded to 3GB+32GB Super Edition price is 2099 and 1899 yuan. In terms of specific sale time, on June 1st, Super 4 X55 will open an appointment at Leshi Mall and Jingdong, and will start selling on June 7. Super 4 X43/X40 will also open an appointment on the full platform on June 1st, June 4th. On sale.
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