Midea Air Conditioning Sales Increased by 50% in the First Half of the Year

Since the M-smart smart home strategy was released in March this year, US home air conditioner sales have increased by 50% in the first half of the year. Midea Group launched air smart housekeeper solution on August 1st, which plans to transform from air conditioner manufacturers to air service providers.

To this end, this year's Home Air Conditioning Division of the United States has integrated the air products of Midea Group, extending from home air conditioners to air purifiers, humidifiers, and dehumidifiers, and applying Internet of Things and cloud computing technologies to achieve indoor air quality. Integration, intelligent adjustment of temperature, humidity, cleanliness and wind speed.

Li Qiang, director of Midea's Home Air Conditioning Research Center, said that the new products introduced by the United States are focusing on the basic functions of air conditioning (high-temperature intelligence, low-temperature heating, and noise reduction), and more emphasis on air cleanliness and humidity adjustment.

Due to the potential of subdividing the air conditioner market, Midea also introduced children's air conditioners and air conditioners for the elderly this year.

Wu Wenxin, president of Midea Group and president of the Home Air Conditioning Division, told the reporter of the First Financial Daily that the growth rate of the domestic air-conditioning industry was 7% this year, which is higher than 6% of last year. The growth rate of Midea air-conditioning in the first half of this year was higher than the industry level. Up to 50%.

In addition to smart air housekeeping, Midea’s smart home strategy will also include nutrition, water, and energy security smart housekeeper solutions.