Cook is trying to go to Jobs' apple

According to foreign media reports, according to foreign media reports, "different ideas" have become one of Apple's creeds in the post-Jobs era for some time after the death of Steve Jobs. Today, the current chief executive Tim Cook has increasingly created a completely different from Steve Jobs-style Apple as his working principle, and Cook's words and deeds are almost “crazy” compared to the Jobs era. .

Apple’s latest move was a $3.2 billion acquisition of headphone makers and streaming music service provider Beats Electronics. This was interpreted by analysts as Cooke hopes to further implement Apple’s “Jos Bus” The specific action. In the eyes of Steve Jobs, Apple had enough innovative ability to spend billions of dollars to acquire such a company may seem almost meaningless to Steve Jobs.

In fact, in many aspects of Apple's Cook has made its own brand. For example, Cook abandoned the Jobs strategy of "increase in revenues and losses" during the Jobs era. Under his governance, Apple returned $130 billion in funds to Apple shareholders through dividends and stock repurchases. On the other hand, Cook made a careful arrangement and divided the company's stock. He also agreed to subsidize the company's employees who have made charitable donations. The maximum amount of subsidies is $10,000 per year. Under the leadership of Cook, Apple showed more social responsibility than ever before. Cooke asked the company to improve the labor environment at overseas assembly plants. In addition, Apple also managed to reduce the pollution caused by its data center and other departments. degree.

Apple’s senior management experienced a change of personnel that made the entire company present a very strange phenomenon: Apple's pace of innovation has slowed down, and now it seems that Apple is more like a traditional enterprise and is ideal for Jobs. The image of Apple in China is getting further and further away. Apple once launched innovative products such as iPods, iPhones, and iPads and sparked global "Apple fever," but now Apple is simply upgrading its existing products. Another focus of Cook's focus is on how to manage and use it. Apple's huge capital reserves.

For Apple's transition from the inside out, Rob Enderle, an analyst at the Enderle Group in Silicon Valley technology consultancy, said in an interview: “Jobs was hoping that Cook could speed up. Apple's advancement and some unconventional results, the most critical thing is that Jobs hopes that Cook can put more energy into business development, rather than what some Jobs think is very stupid.

Cook has repeatedly assured investors and consumers on various occasions that Apple will continue to introduce unprecedented levels of innovation to the market. However, it was known that Jobs had launched so-called new products in April 2010 after 18 months of Cancer’s death from cancer. Product - an upgraded iPad. At the same time, Apple's peers and competitors are constantly advancing, the most representative of which is Google and Samsung in the wearable market to give up the first transcript: Google glasses and Samsung Gear smart watches. Apple should also note that a company named Nest was acquired by Google Inc., Nest is a maker of home-use smart thermostats. It was designed by Tony Fadell, a former Apple designer and known as the father of iPod. Once established, Google Corp. put Nest into the US for $3.2 billion in January this year.

Cooke had admitted that some companies in the field of digital music players, smart phones and tablet computers have surpassed Apple, and when talking about this, Cooke said something more often heard from Steve Jobs's mouth. : "For Apple, doing it well is more important than doing it earlier."

Last week, Apple's stock price closed at $585.24 per share, which was a lot lower than the historical peak of $705.07 in September 2012. However, it is undeniable that Apple's share price has increased by 56% since Cook took over Apple's overprint. However, the increase of the S&P 500 index during the same period was only 60%. Despite some negative impact, Apple, which is worth 500 billion U.S. dollars, is still the world’s highest market value company.