Mobile Internet Conference manufacturers compete for the upgrade of cross-border integration prospects

"5 billion", a number that all Internet companies have dreamed of, has become a topic to be discussed at this year's Global Mobile Internet Conference GMIC2014. The temptations brought by the "next 5 billion" come from Internet elites all over the world. Gather in China and look for opportunities in the mobile Internet era.

According to the data, the total number of mobile Internet users worldwide has exceeded 1 billion, and the mobile Internet has changed the lives of 1 billion people. But there are still 5 billion people who have not been changed by the mobile Internet. GMIC organizers said that the future of mobile is "mobile" next 5 billion. At the Global Mobile Internet Conference GMIC2014, a variety of wonderful speeches were held around “How to win the next 5 billion users”, “How to become the next 5 billion company” and “How to decide the next 5 billion investment”. debate. At the same time, the participation in the conference revealed that the various enterprises that have a strong interest in “5 billion” have already made “5 billion” initiatives, which has become the most prominent highlight of this conference.

The battle for the platform is full of smoke

If the mobile Internet companies are still in the early stage of development, the major mobile Internet companies are still fighting for the so-called "entry dispute", then at this global mobile Internet conference GMIC2014, we can find that the competition of mobile Internet has been from the entrance. The dispute has developed into a "platform battle", and the first shot of the platform to fight for the first shot is to face the high-tech map of Tencent Tuxin, a strong enemy threat with Tencent as the background.

Gao De, who has just received Alibaba's capital support, launched the “2014 Gaode LBS Application Contest” at the Global Mobile Internet Conference GMIC2014, hoping to build its own ecosystem through the concept of the Gaode map open platform. This competition encourages developers to use the “Cloud Map” product of the high-tech LBS open platform. The cloud image products created by Gaode Ali through cloud + end can provide application development, location data storage, calculation and application promotion for LBS application developers. One-stop LBS service chain, such as cashing. Gao Jian senior vice president Qi Jianjun said in an interview with the Nanfang Daily reporter: "The current mobile Internet circle, including O2O, hardware smart devices, etc., has a very large demand for location, and there are many combinations with these new concepts and new products. The demand for open platforms in the entire industry is very large, and the strategy of launching a platform for Gaode is also in line with this trend."

When it comes to choosing the high-tech LBS open platform, the data, navigation and positioning, and easy development are the consensus of all developers. Fast taxi COO Zhao Dong said: "On the driver's side of the fast taxi, Gaode can provide comprehensive support for the masters in map, navigation, route planning and avoiding congestion. While providing high-level service, let us also save Let's take the time to further improve our core services.” Wang Lijuan, general manager of Alipay O2O Business Unit, also said: “With the help of high-precision positioning function of Gaode positioning API, Alipay Wallet has developed the 'AA' function that focuses on social payment concepts. In the scenes such as dinner, the 'AA' function can accurately locate nearby friends, greatly simplifying the user's use process and bringing an advanced AA payment experience. This smooth and convenient effect, and the technical support of the high-definition positioning API. Inseparable."

There is no doubt that LBS has great value for the future business order. Analyst Yin Jingxue of Mobile Internet analysts said that the location of the mobile Internet era has become one of the key attributes of users, and location-based, location-based life service O2O It will become a market with great development potential in the future, and the value of the LBS open platform is increasingly prominent.

In addition to the map-based LBS open platform attracting attention at this global mobile Internet conference GMIC2014, the recent "mobile payment security" issue of news has attracted much attention due to the introduction of a new concept of platformization. At the Global Mobile Internet Conference GMIC2014 "Mobile Finance Closed-loop Forum", Tencent's vice president Ding Wei, Baidu Mobile Security General Manager Zhang Lei and other industries have focused on "mobile finance and security" related topics, and in Tencent Ding Wei, the in-house security business, disclosed for the first time the strategic layout of Tencent in the mobile payment industry – integrating the mobile payment service chain with WeChat payment as the center and building a “safe + payment” business model.

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