The impact of the Internet on the Chinese medical industry has been at the beginning of this century. With the successful rise of Internet companies such as Haihong, Good Doctor, 39 Health, Good Doctor, and Dingyuan, pharmaceutical circulation, education and training, marketing promotion, doctor-patient communication and many The Internet model of the industry is gradually recognized and accepted by people, and the impact of the Internet on the medical industry will also penetrate deeply into every cell of the industry. The scope of the medical industry is huge, including hospitals, doctors, patients, pharmaceutical companies, medical insurance, public health, etc. This article only discusses hospitals, which are one of the main body organizations in the medical industry, how have they responded to this Internet revolution? What are the main forces driving its Internetization? What are the negative forces? First, I will briefly analyze the hospital from the perspective of an IT person.
The essential profession of the hospital is "medicine", but this is not the whole business of the hospital. The hospital often uses the trinity of "medical education" to define the functions of the hospital: "teaching" is teaching, and most third-level hospitals as affiliated hospitals of medical schools have to undertake teaching Tasks, in addition to graduate education, also include advanced medical education and continuing education, the hospital has the characteristics of the school; "research" is scientific research, a hospital's scientific research level determines the hospital's position in the industry to a certain extent, so the hospital's research on scientific research Attention and investment have given the hospital the business characteristics of a scientific research institution. In fact, in addition to "medical education", the hospital also undertakes several controversial business characteristics: service characteristics and non-profit public welfare characteristics.
Therefore, we can say that the hospital is the government, the hospital is the school, the hospital is the scientific research institute, the hospital is the enterprise, and the hospital is the "hotel" (the continuous improvement of bed turnover and accommodation conditions is consistent with the hotel, the difference is that the bed fee is uniform) The hospital is a "military" (to deal with sudden public health incidents, such as the SARS in 2003 and the Wenchuan earthquake in 2008, etc., the role of the hospital is comparable to that of the military. Of course, the military hospital is even more). In short, the hospital is really too complicated, it is not difficult to understand why the hospital Internet is a few beats slower than other industries. In addition to the complexity of the hospital itself, several factors also affect the development of the hospital's Internet:
1. Factors affecting the development of the hospital's Internet
1. Non-mainstream applications require time to form scale
When we say that the medical industry is informatized, it often refers to mainstream applications such as HIS, LIS, PACS, and electronic medical records. "Hospital Internet applications" are rarely mentioned in the industry. The main concepts of hospital informatization (or digital hospital) include the concepts of "telemedicine" and "teleconsultation", which cross the scope defined by the hospital's Internet but are separate items. Online registration is generally considered to be a supplement to the hospital registration system , The hospital Internet portal is currently in the "website" stage generally understood by the industry, and even low-tech "webpages", these are more budding "two-way referral", "follow-up management", "patient management", The "collaborative communication" is actually based on the hospital's enterprise-level applications of the Internet and Internet technologies. Such applications are actually hospital Internet applications.
The hospital's understanding of Internet applications is still in the "bud", only a few hospitals such as Fuwai Hospital (unverified, currently only see Fuwai: the department's full name is "network management office", independent of the hospital IT department and publicity department) A management department specifically for Internet applications has been established, and most hospitals have not established counterparts for Internet applications: some belong to the Information Department (computer center) because the hospital Internet applications belong to the hospital informatization construction; some because the hospital Internet business involves publicity. Belonging to the Publicity Section; Some are under the Social Work Department because the hospital ’s Internet business involves health education and follow-up; Some are under the Hospital ’s Office because of the convenient media information interaction (SMS / Voice notification, email, etc.) in the Hospital ’s Internet business (Of course also Because many hospitals are responsible for publicity), 54doctor ’s partner hospital counterparts also have hospital development offices, party offices, etc. Generally speaking, the IT characteristics and media characteristics of the Internet are the basic ideas for the hospital to judge the Internet application of the hospital. Therefore, for this part of the business, there are many departments in charge of information and publicity. The Internet application of the hospital is naturally free from the main body of the hospital information and publicity. Too.
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