[In-depth interpretation] Wearable smart device machine and danger

Another sunrise industry

Strictly speaking, Google Glass is not a real eyeglass. It does not even have complete lenses. From the appearance, there is only a parallel frame placed horizontally above the bridge of the nose, a micro display on the right side and a wide bar Shaped computer-standard in science fiction movies. Of course, the most important thing is not here, but it is really "cool" to use, just say "OK, Glass", this thin and light little guy can help you take pictures, find restaurants, through a series of preset commands Voice search, GPS positioning, text messaging, and simultaneous interpretation.

However, I do n’t know when to start, with Google Glass as the representative, wearable smart devices have sprung up like mushrooms. Technology manufacturers such as Apple and Samsung have arranged the field of wearable electronic devices in advance. Wear Revolution ". "Wearable technology will be a great opportunity for the next decade." Mary Meeker, an analyst at KPCB Ventures in the United States, known as the "Queen of the Internet," predicts.

Market research firm Gartner also gave the most optimistic forecast that by 2016, the market size of wearable smart electronic products will reach 10 billion US dollars, and the entire Internet market will tilt to mobile terminals. But will wearables be a good business? Let's take a look at the response of the international market.

[In-depth interpretation] The opportunity and danger of wearable smart devices

The vast majority of venture capital, coupled with a considerable group of technology "believers", has seen wearable technology as the most rising thing. In the Huaqiangbei market in Shenzhen, "Google Glass-like" and "Apple Watch-like" products have begun to appear. Although they seem to be only conceptual products, Huaqiangbei businessmen who understand all business opportunities will not miss any opportunity. . You know, this is a vane of the global electronics boom.

Mary Mikel said that she is very optimistic about wearable devices. In the "third cycle" era of the Internet, wearable computing devices are star products. Credit Suisse claims that wearable technology will be the next "big head" in the market, and the market value will grow from 3 billion to 5 billion US dollars today to about 50 billion US dollars (over 300 billion yuan) in the next three to five years. ). However, foreign media believe that with the continuous development of clinical medicine (not just fitness and health care), Credit Suisse may still be too conservative in predicting wearable technology.

However, Jared Fliesler, a partner at venture capital firm Matrix Partners, quoted the plot in the "Back to the Future" trilogy as saying: "Wearable computing devices are like flying skateboards. Single-purpose devices are designed very well Simple, everywhere on the market. But the technology world has yet to find an effective solution for multi-purpose equipment. "

Wearable devices will reach 484 million units in 2018

Many analysts are very optimistic about the development of wearable computing devices. According to the latest forecast from ABI Research, global shipments of wearable smart devices can reach 484 million units in 2018, with a compound growth rate of 56% in seven years.

ABI Research is most optimistic about the market prospects of wearable devices for sports fitness and motion tracking, because these devices can automatically upload data, and at the same time can share, analyze and execute analysis results. ABI Research believes that more than 60% of the wearable device market in 2013 will come from this.

In addition, the market prospects of Google Glass are also optimistic. Ping An Securities recently released a research report that pointed out that Google Glass is now priced at 1500 US dollars. Because Google Glass is a brand-new electronic product, although the popularity is high, but the price is more expensive, so according to the first year of Google Glass, the first year of sales is 100 Ten thousand units, 5 million units sold in the first two years (the threshold for global star phone models), while the price is reduced to 800 US dollars to estimate, the market size is roughly 4 billion US dollars, about 25 billion yuan.

Will integrated multi-purpose smart portable devices eliminate smartphones?

"Will smartphones be eliminated like BB machines in the future?" Driven by Google Glass and iWatch, various reliable and unreliable assumptions have appeared on the Internet about the future of smart devices. Radical kind.

There are four major categories of wearable devices that have already come out and are about to come out:

1. Jawbone Up, Nike + Fuelband, Fitbit Flex for sports and health assistance, as well as domestic guru bracelets, barley pedometers, etc.

2. IWatch, an independent smart device that can not be attached to a smartphone, and a nutshell smart watch that will be released soon,

3. Google Glass and Baidu Eye products as Internet auxiliary products,

4. Somatosensory device MYO, which is closely related to the Internet of Things.

This is the best era. Apple, Google, and Microsoft have created different smart ecosystems. Tens of millions of developers have worked hard to realize the various ideas of smart devices. There are mature cloud services and big data. With technology as a support, a relatively sound network environment, and rapid development of biological detection technology as a guarantee, the progress of mobile Internet technology has expanded the imagination of netizens, and the dream of wearable devices seems to be coming out.

Big data battle

When talking about Google Glass, Zhang Tong, president of Shennian Technology China, said that there was a media to do a PK about Google Glass before, but when he invited guests, he could not find someone who was willing to stand up and support Google Glass.

There are already a lot of reviews on Google Glass online, and user experience and user habits have become the two most criticized weaknesses.

Zhang Tong said that there will be many possibilities for wearable devices in the future, in addition to watches, glasses, wristbands, belts, clothes, etc., but the challenge to usage habits will be a user threshold for wearable devices. Glasses 1 On the other hand, it can't replace the mobile phone, it is just an accessory, on the other hand, it is also a problem for users to cultivate the habit of long-term use.

Zhou Hang believes that the most reasonable position is the wrist. This is where the competition for wearable devices is currently fiercest, and the most popular products are all wrist accessories. Jawbone Up, Nike + Fuelband, Fitbit Flex, Gudong Bracelet, MYO, Bambook Smart Watch, W / ME and other various bracelets The most discussed product outside of Google Glass.

Wrist devices are a natural transition between accessories and watches. It is not necessary for users to deliberately cultivate user habits. At the same time, as Apple iWatch approaches, and various wrist devices are introduced, a wrist battle is quietly brewing, and Behind this battle is the battle for big data.

Li Honghui used the "Internet of Human Body" metaphor for wearable devices. The sensor technology can detect the user's temperature, blood pressure, heart rate and other data. The wearable device reads through the sensor. If the user wears it for several years, the data is recorded and uploaded To the cloud, you can form a personal body database. If tens of thousands of people wear it, form big data, and then feedback it, it will be very valuable.

Technical requirements: should interact with users on their own

For increasingly popular wearable computing devices, Seattle-based design firm Artefact designer Jennifer Darmour believes that new technologies need to meet multiple conditions.

At present, although some companies have tried to enter the field of wearable computing, many technical obstacles still hinder the acceptance of new devices. For example, wearable devices still appear bulky and insufficient to connect seamlessly.

As a wearable technology expert, Damor pointed out that the new technology now faces three major challenges:

1. The equipment is mainly hardware, such as Nike + FuelBand, FitBit, etc., and it is not fashionable enough.

2. The data is getting bigger and more complicated-how to process and access the data?

3. Interaction with wearable computing technology is still confusing and will hinder users.

Damor believes that wearable computing technology should help our daily life and should not hinder our daily affairs.

She said: "Wearable computing technology should be perfectly integrated into our lives and enhance people's experience, should not hinder or disturb us."

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