Market research organization NPD DisplaySearch pointed out that the industry expects the Microsoft Windows 8 operating system to incentivize the already mature notebook computer market to perform in 2013. The penetration rate of the global touch screen in the notebook computer market was about 3% in 2012, but it is estimated that the penetration rate in 2013 will reach 12%. In 2013, the penetration rate of touch screen mobile phones will reach 77%, and the ratio of tablet computers equipped with touch screens will be 100%.
However, analysts emphasized that both the touch panel manufacturers and the PC industry are careful to observe whether the Windows 8 touch screen notebook computer models can be successfully promoted. The main reason is that the touch screen module required by Windows 8 will increase the overall module cost. And mass production is still difficult.
NPD DisplaySearch estimates that when consumers consider buying a notebook computer equipped with a touch screen, the price of the product may be more important than the product function. If the price of the stylus can drop rapidly, it will help increase the penetration of the stylus and increase the shipment volume.
According to a survey, companies including Lenovo, HP, and other PC computer brands have added touch screens to the design of new NB models. (For laptops) The BOM bill of materials for touch modules is approximately between 50-80 USD. This does not include optical stickers. Notebook brand manufacturers are still looking for lower-cost touch solutions to reduce barriers to the popularity of touch notebooks in the consumer market.
At this stage, notebook brand manufacturers are still looking for lower-cost touch solutions to reduce barriers to the popularity of touch notebooks in the consumer market. For example, SSG (structured sensor glass, similar to OGS and Touch-on-Lens made of strengthened glass instead of general touch-sensing glass, saves the glass strengthening cost and the overall cost is low, but does not yet meet the W8 certification). OGS (single-chip glass touch technology), or take the way of adhesive bonding and so on.
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