Mobile terminal manufacturers who once encountered the market freezing point in the era of China Mobile's TD network renewed their enthusiasm in the 4G era.
Before and after the issuance of 4G licenses, in addition to continuing to increase network coverage, the most important tasks for operators are to become rich.
Among them, China Mobile, which has benefited the most from 4G, especially attaches importance to cooperation with mobile phone manufacturers. Tang Jianfeng, general manager of China Mobile Terminal Corporation, revealed to Tencent Technology that more than 10 4G mobile phones (TD-LTE) have been sold in the market. By the end of the year, the joint terminal manufacturers will provide more than 30 4G mobile phones and data terminals, including the flagship products of international manufacturers such as Samsung, Sony and HTC.
Terminal manufacturer's "swearing-off meeting"
Compared with China Telecom and China Unicom, China Mobile's demand for 4G construction is the strongest. The reason is that China Mobile hopes to use 4G to reverse the disadvantages and shortcomings of its TD network in the 3G era.
In addition to the network reasons at the time, the ugly and scarce TD terminal directly reduced the user's perception and experience. Industry insiders recall that in those years, as long as the TD mobile phone manufacturers are only busy for one thing, it is "survival."
Today, this situation has taken a 360-degree turn. At the 4G terminal communication meeting held by China Mobile yesterday, major mobile phone manufacturers gathered together. In addition to the "China Cool Alliance", Samsung, HTC, Sony, LG and other early brands that have a cold attitude toward TD are also alive. Unlike the previous passive acceptance of China Mobile's "required" launch of TD terminals, the mobile phone manufacturers present have expressed their views. Proactively launched 4G mobile phones with commercial use.
HTC executive Zhang Jianwei told Tencent Technology that the company's entire product line from high-end or terminal will be fully integrated into the 4G product line. Sony Mobile executives Xu Wei also said that Sony Mobile will integrate Sony music, movies, games and other content into 4G mobile phones to better meet the needs of 4G users.
Why are mobile phone manufacturers so enthusiastic about embracing 4G? First, there is news that China Mobile plans to purchase 50 million 4G terminals in 2014, of which 40 million mobile phones will be used. Such a large scale is inevitable for every mobile phone manufacturer. Secondly, the most important thing is that 4G is considered to be China Mobile's "turning over the trump card", although the current coverage has yet to be improved, but the high-speed pleasure is favored by users, mobile phone manufacturers will naturally not let this free ride opportunity.
From the perspective of China Mobile itself, its terminal strategy has also played a certain role. Drawing on the lessons of the development of TD terminals, before the 4G licensing, China Mobile began to contact with foreign mobile phone manufacturers frequently, and carried out cooperation between flagship and star machines. For example, in August of this year, it jointly launched Samsung's first TD-LTE mobile phone Galaxy Note 2. It is reported that on the 18th of this month, Samsung will also release a number of TD-LTE mobile phones, including the flagship model Galaxy S4 and Note 3, and a model CS03 positioned at the mid-end consumption level.
From the development experience of external overseas operators, smart phones have an important driving effect on the development of the 4G market. After Verizon's third quarter of 2011, the increase in the number of its smartphones significantly drove the rapid growth of users. Operators such as Vodafone, Softbank, and Hi3G are relatively weak in the 4G smartphone segment, which has affected the scale of their user market.
At present, the mobile 4G mobile phones that users can buy in the market include: Samsung 7108D (note2 4G version), Sony M35t, ZTE U9815, Huawei D2-6070, Huawei G716, Cool 8736, Hisense X6T, Tianyu Touch1, to the first half of next year China Mobile will promote more than 50 types of 4G mobile phones.
In addition, due to the need to replace the USIM card with 4G, China Mobile said that it will provide customers with “no change, no registration, fast change of card†service for online customers, that is, China Mobile customers only need 4G mobile phones. You don't need to change your mobile phone number, you don't need to re-apply to the network. You only need to change the service in the business hall through the simple and fast USIM card service, you can enjoy the wonderful 4G, and you can also get a 4G Internet terminal for a certain fee. In the future, China Mobile will also open a self-service card replacement service.
Thousand yuan 4G terminal detonated next year
"We also need to unite partners to accelerate the launch of 4G thousand yuan mobile phones. The thousand yuan mobile phone marks the stability of China Mobile's 4G technology and terminals, which will become an important hot spot and bright spot in the market next year." Tang Jianfeng said that China Mobile has very Confidence 2014 4G terminal can have a good sale.
According to the plan previously announced by China Mobile, it will simultaneously sell 3G and 4G terminals in 2014. By 2015, it will realize 4G terminals; it is expected that in the second half of 2014, mobile phones below 1,000 yuan will become the mainstream of 4G. .
The mobile phone manufacturer executives contacted by Tencent Technology released a common signal: in 2014 R&D investment and product planning, 4G will be the absolute protagonist, especially the thousand yuan 4G mobile phone.
Wang Zhi, general manager of ZTE's mobile director office, told Tencent Technology that next year ZTE expects 40 to 50% of its resources to be invested in 4G terminals, of which 1,000 yuan 4G mobile phones will be available in the first quarter of 2014.
Zeng Xianzhong, vice president of Yulong Coolpad, said that Coolpad is currently the company with the most TD-LTE network access licenses from the Ministry of Industry and Information Technology (currently there are four), and it is also the manufacturer that has the most warehousing products through China Mobile's TD-LTE mobile phone test (currently there are three models). The TD-LTE mobile phone with a cool quad-core price of 1,000 yuan will be launched in January next year.
The thousand yuan smartphone was once the most important driving force for the development of 3G business. The domestic telecom operators launched the first generation of thousands of smart phones in 2010, and the thousand yuan machine was popular among consumers.
In the past three years, major mobile phone manufacturers have rushed to compete for the thousand-yuan smartphone market, which has enabled China's 3G users to grow rapidly. As of July this year, the total number of 3G users has exceeded 340 million, of which China Mobile's 3G subscribers reached 147 million. Under this circumstance, China Mobile proposes to launch a 4G thousand yuan machine next year, which means that the popularity of the 4G era will not be far behind.
China Mobile has been waiting for a comeback in the 4G era, and the terminal may be the best entry point.
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