Recently, PwC published an annual health industry report mainly for the US market. Chris Wasden, Director of PwC's Global Health Innovation Department, summarized the changes that the new technology may bring to the health industry in 2013. These potential changes are mainly aimed at the US market, but they are also inspiring for China's just-started health informatics construction. They summarized 7 possible changes:
1. Consumers will be more sensitive to medical expenses
For consumers, the cost of a medical project has been opaque for a long time-we do not have a clear concept of how much a medical technology will cost, everything is in the hospital. However, with the rise of a number of comparison websites such as GoHealth, medical treatment will lead the consumer era. Medical expenses will be more transparent, and consumers will be more sensitive to medical expenses.
2. Employers will gradually change from health "investors" to health "trainers"
For a long time, employers have often only assumed the role of a health "banker" (because they have to pay for employees' medical insurance). However, with increasing medical spending, employers will be willing to assume a more proactive role-they will use various new technologies to effectively urge their employees to pay attention to their own health management, such as the use of new health monitoring equipment to Long-term monitoring of employees 'health, use of social networks to stimulate employees' enthusiasm, etc.
3. Consumer evaluation will play a more positive role
We have always thought that consumers 'evaluation of hospitals tends to be negative-but a recent study shows that the fact is the opposite, and consumers' evaluations tend to be more positive. Therefore, consumer evaluation and satisfaction will be paid more and more attention. The rise of a number of medical review websites (such as ZocDoc, RateMDs, etc.) will bring greater influence.
4. Non-doctor medical staff will be able to take on more responsibilities
The shortage of doctors is becoming a problem in the medical field. However, with the emergence of new instruments and technologies, nurses and pharmacists can also take on more responsibilities to offset the shortage of doctors to a certain extent.
5. Medical into the family
With the development of telemedicine (Internet of Things) technology, we will be able to obtain certain medical services at home. At the same time, as we pay more and more attention to medical outcomes (rather than processes, ie pay for outcome or pay for service), doctors will be more inclined to allow patients to get effective treatment at home and rely more on remote communication .
6. Health information (HIT) further expanded
In 2013, doctors and consumers will pay more attention to health informatization. Doctors are often opponents of technology, but with the popularity of mobile devices, they will also participate more actively in this process. Of course, more portable devices also put forward higher requirements for the construction of hospital information security.
7. Pharmaceutical companies no longer only care about the drug itself
In the new year, major pharmaceutical companies will not only focus on the production of medicines, but also turn to the production of mobile apps, devices or monitors, because this will allow them to reach more consumer groups and better Demonstrate the effectiveness of their products. For example, Pfizer has launched a mobile app that specifically serves consumers who take their product Lipitor. Novartis has invested in Proteus Digital Health, a drug chip company that has just received FDA certification.
It is true that China's medical field is fundamentally different from that of the United States-from policies to medical models to consumer habits. China's health informatics is still in its infancy, but the seven items listed above are largely global trends. Are we ready?
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