Rongsheng Refrigerator locks up to two strong wins throughout the year

Recently, the data of Zhongyikang in November was freshly released. The retail sales and retail sales of the refrigerator industry both fell sharply by more than 10% year-on-year, while Rongsheng refrigerators continued to maintain a good momentum of growth. The monthly retail sales increased by 10.91% year-on-year, and the cumulative year-on-year growth. 8.54%.

The Chinese Forum for Home Appliances China Ceremony and the China Home Appliances Brand 30 Forum was held in Beijing on December 21. At the meeting, Li Jixiang, Vice Chairman of China Yikang Era Research Co., Ltd. summarized the development of the home appliance industry in 2012: “The Chinese home appliance market in 2012 was For the most difficult year in the past 30 years, we forecast that the total size of the Chinese home appliance market will fall by about 5% from 2011. The drop in refrigerators, washing machines, and air conditioners in the white electricity industry will be lower than other home appliances. It's going to be bigger."

Faced with such a severe industry situation, the performance of Rongsheng Refrigerator in 2012 was reassuring. From the beginning of the year to the end of the year, Rongsheng Refrigerator has maintained a good growth trend, and its market share has steadily increased and secured the second place in the country. Based on the long-term focus on the refrigerator industry, the development and application of new technologies, and the long-term deployment of energy-saving strategies, Rongsheng's performance in entering the Chinese refrigerator industry has been steady and reliable over the past 30 years.

Recalling the impending 2012, at the beginning of the year, Rongsheng Refrigerator launched a “nano-water mist” rejuvenation technology, completely solved the biggest problem of air-cooled refrigerators for dried foods, and led the refrigerator industry to keep its freshness; in March, Rongsheng refrigerator high-end series Evel The II generation listings incited domestic high-end market; in June, Rongsheng Refrigerator actively responded to the national policy of energy-saving and benefit-loving people. The declared 165 energy-saving products won the bid all the way. As of now, the market share of Rongsheng refrigerator energy-saving Huimin products is as high as 24.9%, ranking first in the industry. The International Energy Conservation and Environmental Protection Association (IEEPA) passed various levels of inspections and awarded the “Recommended Products for Energy-saving Refrigerators” to Rongsheng Refrigerators in recognition of its leading contribution in the field of energy conservation.

“2012 is a trough, and 2013 will be a year-on-year increase.” After 2012, the industry maintained an optimistic attitude towards the industry trend of refrigerators in 2013. After the 18th National Party Congress, the promotion of the new urbanization path with Chinese characteristics will create more demand, and the adjustment of the industry structure will make product appeal more rational. The industry environment in 2013 demonstrated a number of favorable factors, and the major manufacturers responded more calmly. Zhu Haibo, deputy general manager of Rongsheng Refrigerator, is also confident in the development of next year: “The product structure will continue to increase the proportion of multiple doors, and at the same time, new products will enrich the high-volume high-end three-door lineup. The marketing system will strengthen scientific management and decision-making to ensure Choosing the most correct marketing strategy in a complex environment. Next year will usher in the 30th anniversary of Rongsheng Refrigerator, and Rongsheng Refrigerator will continue to be the pride of China's refrigerator industry."